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Zazzle and The Picture People combine forces to deliver the ultimate custom product experience with professional portraits

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Zazzle and The Picture People combine forces to deliver the ultimate custom product experience with professional portraits

Picture People customers can now personalize hundreds of Zazzle custom products with their portraits
taken at any of over 300 studios nationwide.

Palo Alto, CA - November 6, 2006 - Zazzle, (www.zazzle.com), the internet's Creativity Marketplace™, today announced a strategic partnership with The Picture People, one of the nation's largest retail portrait studio chains, to make the Zazzle Product Engine available to Picture People customers online, as well as selected Zazzle custom products available for sale in studio.

Available immediately, Zazzle's online design tools and just-in-time digital printing will enable Picture People customers to turn their studio portraits into one-of-a kind US postage stamps, apparel, cards, mugs, mouse pads, stickers, and more. Customers will be able to choose from over 350 photo products which can be personalized online, and are produced within 24 hours. In addition, The Picture People and Zazzle will provide all customers with a personal store, where they can upload and share their personal content, in addition to their studio portraits.

"We are thrilled to bring the Zazzle experience to Picture People customers nationwide," said Robert Beaver, CEO and co-founder of Zazzle.com "The best professional portrait studio photography has met its match with Zazzle's commitment to the best quality products available. In a matter of minutes, a customer can turn their portrait into a work of art."

Zazzle and The Picture People will provide an integrated end-to-end experience for all Picture People studio customers. Once a Picture People portrait session has been completed, the customer's images will be uploaded to The Picture People's SmileStore store where users will utilize the Zazzle Product Engine to design products and share the images with family and friends.

"The partnership is a natural extension of the Picture People brand," says Charles M. Masson, CEO of The Picture People. "Over the past year we've seen an increase in the number of customers viewing and sharing their portraits online, and now we can enrich that experience by inspiring users to turn portraits into one-of-a kind keepsakes. We look forward to launching the new service this fall to kick-off the holiday season with new gift ideas, including postage stamps for your family's holiday cards."

In support of the partnership, Zazzle also announced many new additions to their family of customized products. Thirteen new product categories, including mouse pads, hats, stickers, magnets, buttons, bags, aprons, bumper stickers, ties, photo statues, photo prints, photo enlargements and standard frames are immediately available for customization using the Zazzle Product Engine.

Unleash Your Creativity at Zazzle.com
Want to celebrate a wedding, birth of a child, holiday or just share your original creations with a wider audience? It's easy to create that perfect product at Zazzle, which is home to millions of customizable images and products, contributed by a community of artists, photographers, designers, and creative consumers worldwide. Zazzle sellers make their unique creations available to the public by setting up a Zazzle store where anyone can browse, comment and connect with others who share their interests. Sellers earn royalties every time their creations are purchased by others.

In addition to the fast growing marketplace of contributed products, Zazzle has one of the largest collections of images from the world's most well-known brands. Zazzle's special collections include over 3,500 authentic images from the Walt Disney Company, as well as historically significant images from The Library of Congress, the California State Library, the Boston Public Library, and the Hoover Institution. One-of-a-kind characters and images are also available on Zazzle from such leading collections as Warner Brothers' Looney Tunes, Lucasfilm's Star Wars, Marvel Comics, Twentieth Century Fox's Family Guy™, Neopets, Build-A-Bear Workshop and MGM's Pink Panther.

About Zazzle
Zazzle is the meeting of the world's imagination and on-demand manufacturing - enabling consumers to create, share and celebrate their interests and passions by providing high quality customization of apparel, posters, magnets, mugs, cards, U.S. postage and more. The Zazzle Product Engine combines innovative manufacturing, a robust online community, the largest online collection of customizable digital images and unmatched personalization tools to empower consumers to create unique products. The Zazzle Product Engine also hosts the Zazzle Create-a-Product API, the first-ever API that allows third party websites to offer their users an easy "one click' way to turn digital content into custom products. For more information, please visit www.zazzle.com.

About The Picture PeopleThe Picture People is the only national retail chain that can deliver high-quality finished portraits chain-wide in about one hour, and never charges a sitting fee. Founded in 1987, The Picture People has quickly become well-known as a leader in creating memorable portraits and making portrait-taking fun for the entire family. Currently, there are more than 300 Picture People studio locations open in shopping malls across 34 states. To locate a nearby Picture People studio, call 1-800-341-HOUR or visit www.picturepeople.com

2006/11/06