PR Policy

ARTSPROJEKT Public Relations Policy

Index

• Public Relations Policy
• Tips to a Winning Release
• Press Release Template
• General Mention of ARTSPROJEKT in Press or Marketing Materials, Websites or Blogs
• Media, Product, Artwork Requests

ARTSPROJEKT Public Relations Policy

ARTSPROJEKT encourages its Seller community to spread the word about their stores, new art and merchandise available regularly. Here are the ways to be sure your Press Release is effective, and our policies about how we can work together with the press.

The more consumers that know about you and your ARTSPROJEKT relationship, the better. Use these tips to increase the coverage your Press Release receives:

• Your press releases should be issued on newsworthy subjects including new categories or major milestones
• Press releases should explain who is involved, what is new and what is special
• The press release should be factual; avoiding unnecessary adjectives, flowery language or redundant expressions
• You should reference your ARTSPROJEKT store name once as a hyperlink, i.e. ARTSPROJEKT, in all press releases so it will automatically direct readers to you easily

The following points must be followed for any Press Release that mentions ARTSPROJEKT or any ARTSPROJEKT product.

• You are responsible for costs involved and logistics for issuing over a newswire
• The final press release draft and suggested issue date must be received by ARTSPROJEKT one week prior to your desired issue date for approval from ARTSPROJEKT, (ContributorPress@ARTSPROJEKT.com).
  • If the release is a last minute request to something timely in the media, please send it with HOT and announce date in the subject line so it will receive urgent attention
• See below for an approved press release when announcing a new line available at ARTSPROJEKT

• When mentioning ARTSPROJEKT in a general press release, press pitch or marketing collateral, please use the following approved ARTSPROJEKT language:
  • Founded by artist and former pro skateboarder Andy Howell, ARTSPROJEKT, www.artsprojekt.com, is an interactive and culturally relevant online community for the arts, pop culture and action sports.
• In order to maximize your store in such materials, we recommend including your ARTSPROJEKT store name once as a hyperlink in any electronic collateral so it will automatically direct readers back to you, similar to how we have ARTSPROJEKT above

ARTSPROJEKT is in regular communication with the media and provides them with samples and artwork when requested for appropriate opportunities. At the same time, some media may contact you directly for stories. We encourage your participation when you are contacted, but we are not at liberty to provide samples for you. We have designed the following Policy for sample and image requests for press opportunities:

• All sample requests should be directed to ContributorPress@ARTSPROJEKT.com
• Fulfillment of all sample requests is at the discretion of ARTSPROJEKT
• Approved sample requests will be sent to the reporter directly by ARTSPROJEKT
• All artwork requests of product shots from your ARTSPROJEKT gallery should be credited to ARTSPROJEKT.com

Because getting your message out about new merchandise available at your ARTSPROJEKT store is very important to help raise further awareness and generate sales, we put the following press release template together to make it even easier for you to share the news. Simply fill in the elements of your company and category, send to ARTSPROJEKT PR and await for final approval, then you are ready to go.

(FILL IN NAME OF COMPANY OR BRAND) Signs with ARTSPROJEKT

City, STATE - Date - COMPANY NAME, today announced it has signed with ARTSPROJEKT (www.ARTSPROJEKT.com), an interactive and culturally relevant online community for the arts, pop culture and action sports. Through the relationship, COMPANY NAME will offer an array of merchandise for sale through the ARTSPROJEKT on-demand platform, with many products being produced 24 hours after ordering.

Products are available for purchase at (fill in website) include

Fill in paragraph outlining details of company and any additional information about what will be available at www.ARTSPROJEKT.com.

Add quote from representative of company issuing press release.

Finally the artist wins. ARTSPROJEKT is an interactive and culturally relevant online community enabling artists, brands and consumers to connect instantly, and on-demand. ARTSPROJEKT provides artist management, exhibition, and e-commerce assistance to emerging and established artists in all fine art and commercial genres. The company develops careers, connects artists with stores and potential clients, as well as promotes and sells art and products online and offline. ARTSPROJEKT empowers artists to create full time, and sell original art as well as limited or open edition products on its site, partner sites, the artists own sites, and other online networks. Launched in August 2008, ARTSPROJEKT is a unit of Zazzle.

About XXX:
Add company boiler plate

Contact:
Add PR contact information