Fauxbama campaign poster on the front.
"Anybody gone into Whole Foods lately and see what they charge for arugula?" he asked. "I mean, they're charging a lot of money for this stuff."
That comment came despite the fact that Iowa does not have any Whole Foods stores, nor do most of its farmers typically grow any arugula.
The point the Illinois Democrat and presidential candidate was trying to make then, he said Thursday, was that farm subsidies should not just go to traditional commodities like corn and cotton.
"Eating habits are changing," he said.
Then, he explained that he had been "teased" for previously mentioning arugula.
"All the national press, they said, 'Oh, look at Obama. He's talking about arugula in Iowa. People in Iowa don't know what arugula is,'" he said. "People in Iowa know what arugula is. They may not eat it, but you know what it is."
ACHTUNG STUDENTS!: Wearing this shirt at school WILL cause some around you to explode into fits of intolerance and rage for your audacious display of diversity!