Rod Arriola founded Emortal in June of 1997. The original concept for Emortal was that no one can live forever, but it’s what the individual does in their lifetime, that makes them immortal. It is spelled with an “E” instead of an “I”, because the “E” stands for “Extraordinary” Mortal. It was conceived as a clothing line to provide products incorporating design and art, along with form and function to suit the individual consumer.
Emortal produces tees, head wear, pants, denim, shorts, jackets, fleece, and accessories. Emortal had a Japan licensee from 2006 to 2007. The only collaborations they have done are with in4mation and Flip the Script Japan. Emortal only sells to limited retail shops in the US and Japan.
Emortal has survived through the years as an independent brand and struggled to do what they love. Heavily influenced by hip-hop, punk, action sports, and the art movement. Emortal is one of the street wear brands that will continue to be around and will try their best to appeal to the palates of the new generation of street wear connoisseur. Emortal was the past, returned in the present, & will continue to be around in the future. Be original, be unique, be fresh, be EMORTAL.