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Diameter: 2.25 inches, great for purses and pockets. Depth: .19 inches Weight: .25 ounces
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FASHIONISTA AND THE DEATH OF REAL WOMEN.jpg Keychain
*Media Effects on Women's Body Image*
*By Margaret Ramsey, Amanda Thomasma, and Linfei Xu*
The media portrays the ideal woman as being both thin and curvy. She is usually white, and appears to be upper/middle class. She is portrayed as happy, energetic, and carefree. She generally has evenly tanned skin, bright eyes and a white smile. Her hair is shiny and styled perfectly. Each day, Americans are exposed to nearly 247 commercial advertisements. Through these advertisements, women view images which they consider to be perfection. These images of thin, beautiful women are portrayed to women in all different ways: through magazine covers while they are standing in line at the grocery store, through television soap operas they tune in to in the afternoon, and through Victoria's Secret and other clothing commercials that they witness mindlessly while flipping through channels. This "ideal" image is truthfully only held by 5% of women, however this is almost impossible for women to believe because they are exposed to it so much each day. The media makes women believe that if they could just lose that last twenty pounds, they would have it all: the perfect marriage, beautiful, loving children, great sex, and a successful, fulfilling career. When women fail to achieve the ideal 5'9", 100 pounds they are likely to feel sad, disappointed, and ashamed of their bodies. Moreover, women who are insecure about their bodies are more likely to buy beauty products, fashion magazines and have plastic surgery. Clearly, this feeds into the cycle.Eating disorders have become so common with famous dancers and models that they have become glamorized for many. People are starving to death to be thin.
*How Does the Media Effect Women's Body Image?*
The media sets unrealistic standards for what body weight and appearance is considered “normal.” Girls are indoctrinated at a very young age that Barbie is how a woman is supposed to look. These body ideals are reinforced every day on TV shows, movies, magazine covers, and even video games. And the media’s portrayal of what is “normal” keeps getting thinner and thinner for women. Twenty-five years ago, the average female model weighed 8% less than the average American woman. Currently, the average female model weighs 23% below her average weight.
*Why Are Standards of Beauty Being Imposed On Women?*
The roots, some analysts say, are economic. By presenting an ideal difficult to achieve and maintain, the cosmetic and diet product industries are assured of growth and profits. On the other hand, research indicates that exposure to images of thin, young, air-brushed female bodies is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women and girls.
•A newborn begins immediately to explore what her body feels like and can do. This process continues her whole life.
•Weight control measures are now being taken by girls as young as 5 and 6.
•A pre-adolescent becomes increasingly aware of what society's standards are for the "ideal body."
•Two out of three women would trade three to five years of their life to achieve their weight goals.
•After viewing images of female fashion models, seven out of ten women felt more depressed and angry.
•Young girls are more afraid of becoming fat than they are of nuclear war, cancer, or losing their parents.
•The average US woman is 5'4" and 140 pounds. The average US model is 5'11" and 117 pounds.
•More than 80% of fourth grade girls have been on a fad diet.
•One out of four college-aged women uses unhealthy methods of weight control--including fasting, skipping meals, excessive exercise, laxative abuse, and self-induced vomiting.
*FOR MORE FASCINATING INFORMATION:*