Nice quality gloss material (not sure you call it paper) , doesn't rip when peeling backing. I used this on a rain jacket and so far its holding well.
About the print:
Print is true to image presented on website. My monitor is color tuned so thats a great thing to see. Holding the product up to the monitor right now and the colors match. The text is sharp, no blurs anywhere. And yes, its been in the rain outside and doesn't run :)