The Land of Israel is part of the very essence of every Jew. Whatever part of the Land you discuss, Gush Katif or other YESHA communities (Shomron, Yehudah or Aza), the very center of it all, the very HEART of the Land is Jerusalem, City of Peace, Yerushalayim in Hebrew. We strive to remember the Gush Katif community from Gaza and the suffering they still suffer at the hands of a, sometimes, uncaring government. Our products help them and also help remind the world that DIVIDING JERUSALEM, WILL BREAK OUR HEARTS. The world will be with us once they realize that the division of Jerusalem is real and imminent! We bet most people believe no sane government will voluntarily, and not after losing a world war agree to split its Capitol in two and give half to the enemy. Displaying this image on apparel, a car or even on postcards will be a powerful statement to the world. Jerusalem is not forgotten, Gush Katif is remembered! Every product of ours based on IDF, settlement, prisoners or charitable organization, generates a donation to an Israeli based charity!
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