I LOVE SAN FERMIN___I LOVE SF___The festival of San Fermin in the city of Pamplona (Navarre, Spain), is a deeply rooted celebration held annually from 12:00, 6 July, when the opening of the fiesta is marked by setting off the pyrotechnic chupinazo, to midnight 14 July, with the singing of the Pobre de Mí. While its most famous event is the encierro, or the running of the bulls, which happens at 8:00 am from July 7th to July 14th, the week long celebration involves many other traditional and folkloric events. It is known locally as Sanfermines and is held in honor of Saint Fermin, the co-patron of Navarre. Its events were central to the plot of The Sun Also Rises, by Ernest Hemingway, which brought it to the general attention of English-speaking people. It has become probably the most internationally renowned fiesta in Spain. Over 1,000,000 people come to watch this festival. Welcome to Pamplona. WELCOME TO SAN FERMIN!