I Vote For Family Values American Family products and gifts feature the painting, Assault on the American Family, is composed strictly of created digital elements. A large American flag hangs in the background with another large American flag laying flat on the ground. Both flags are covered in dust, with the top flag showing tread marks. In the foreground at left, the gray-green barrel of a tank can be seen aiming toward a family at right.
Between the tank and three children are a mother and father. The mother, dressed in a lavender blouse and plum skirt, is pregnant. The father is dressed for work in a white, long-sleeve dress shirt, blue slacks and a dark tie.
Behind them, a young boy in a green t-shirt is followed by a toddler girl in a blue sailor dress with a polka-dotted skirt. Behind them is a teenage boy in faded jeans and a polo. All five are facing the tank while looking across their left shoulders towards the viewer. The family's race and demographic information is left up to the viewer to decide.
None of the figures have faces or hands (they look as if they have their hands in their pockets), because the artist wants to focus attention, not on the question of "Who are they?" but on the question written on the dusty flag above them, "Why?"
On most products are the words, "I vote for Family Values" or I support Family Values."