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MAXIMUM ROVER GREEN TRUCKER HAT
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  • Trucker Hat: Front
    Front
About this product
Style: Trucker Hat
  • 100% polyester foam front
  • Wide area to feature your design
  • 100% nylon mesh back keeps you cool
  • Adjustable from 17" to 24"
  • Available in 11 color combinations
  • Recommended for ages 13+
About this design
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MAXIMUM ROVER GREEN TRUCKER HAT
Modern Urban Streetwear was born out of the sub-cultures in American Metropolis' such as New York and Los Angeles. The movement was generally accepted to have been born out of the surf culture in late 1970's / early 1980's in LA. Local Surf Board designer Shawn Stussy started printing his tag on T-shirts snd sold them on the beaches. ********************************** Early streetwear brands took inspiration from the DIY aesthetic of Punk, and later Hip Hop cultures. Established sportswear and fashion brands attached themselves to the emerging early 1980's Hip Hop scence such as Le Coq Sportif, Kangol and adidas *********************************** The Nike capture of soon to be superstar basketball protege Michael Jordan from rivals adidas in 1984 proved to be a huge turning point, as Nike dominated the urban streetwear sneaker market in the late 80's and early 90's. Other clothing brands such as Champion, Carhaart and Timberland were very closely associated with the scene, particularly on the East coast with hip hop acts such as Wu Tang Clan and Gangstarr sporting the look. ************************************* The mid to late 90's saw the professional American Sports franchises have a huge impact on the look of the scence, from the LA Raiders and Chicage Bulls caps and jackets in the early 90's to the oversized team uniforms of the late 90's that were very popular. ********************************* With the advent of "Bling" culture, the turn of the century saw an increase in established luxury brands beginning to make in roads in to the market such as Burberry, Gucci and Fendi all making appearances in Hip Hop video's and films. The most popular shoe of the era was undoubtidly the Nike Air Force One, immortalized in the song by Nelly. ************************************* Brand launches by the chief execs of record company's were the next fad in the scene with Russell Simmons of Def Jam launching his Phat Farm label, Sean Combs of Bad Boy with Sean John, and Jay-Z and Damon Dash of Roca-Fella launching Roca-Wear. Rap superstar 50 Cent a few years later launched his G Unit clothing label, with the sneaker rights given to Reebok. *************************************** There seems to have been a slight back lash against the over-exposed, easliy available streetwear brands from major followers of the scene, and vintage / limited edition sneakers and apparel have become popular. Original Air Jordan MK1's have been seen on ebay for $800. There are web sites dedicated to hard to find sneakers and apparel. ******************************** Japanese streetwear giant Bathing Ape revolutionized the scene with its 2004 US launch. The camouflage items are often difficult to obtain, and come at a premium price.************Griffin Passant Streetwear is a unique kind of design work, derivative of Japanese style streetwear design like Bathing ape. It incompasses many different levels of popular culture....music, movies, television, art and current events. Though not a follower of trends the design work at Griffin Passant has become common place. Passant like The If (urban wear), Kikwear, Urban 73 and other underground designers have found success on the internet with the new resurgence of post modern punk, the surfer-skaters, gamers and the new urban preppies.
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MAXIMUM ROVER GREEN TRUCKER HAT

$17.75 per hat
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Other Info

Product ID: 148025227172522160
Created on: 2/16/2007 7:22 AM
Reference: Guide Files
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