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Successful entrepreneur, invest, author, and teacher Robert Kiyosaki, author of "Rich Dad, Poor Dad," tells the story of the Hawaiian sand crabs, called Ohiki by the natives. These little black crabs are commonly caught on the beach in early morning and if you have only one crab in your bucket, he'll soon climb out. But if you have two or more crabs in your bucket, the others will grab the one climbing out and pull him back. The story is used as a metaphor for not letting negative people hold you back, and for surrounding your self with positive, successful people. No' Ohiki is founded with the "anti-crab," can-do, no boundaries attitude. Our mission is to foster the essence of the entrepreneurial spirit by using fun, comfortable, and stylish clothing to espouse the principles of freedom, achievement, and rugged individualism.

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