In the United States, the orange ribbon has been officially registered with the U.S. Patent and Trademark Office as the Animal Guardian Ribbon, a symbol used to raise public awareness of at-risk animals. The Animal Guardian Ribbon was created in 2003 by Rational Animal, a nonprofit media animal advocacy group in conjunction with the Mayor’s Alliance for New York City’s Animals. At-risk animals are defined as those “non-human animals who suffer from neglect or abuse or whose very lives and well-being are in jeopardy.”

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