There's a revolution going on. Right now. The PhysiQulture Collaborative is that revolution.

And if you work on your physique, this revolution involves you. Whether you're a bodybuilder, a powerlifter, a fitness or figure competitor, or just someone who goes to the gym, you are a part of Physique Culture. You are part of the revolution.

PROFITS FROM EVERY PURCHASE YOU MAKE GO TO DIRECTLY TOWARDS SPONSORING COMPETITORS IN THE PHYSIQUE SPORTS. You're supporting real competitive bodybuilding athletes, not corporate interests.

This is your way to "stick it to the man." The PhysiQulture Collaborative is tired of the "corporate fitness model." We believe in the ability of the athletes, not in the image of the posers. We know that we go farther and work harder when we have a community of support. Meanwhile, the lion's share of funding and recognition goes to those who are not nearly as passionate as you. To hell with THAT!

It's companies versus competitors. It's athletes versus attitude. It's bodybuilders versus branding. And here is where you begin turning the tide in our favor.

Start putting the support and money where it belongs – back into the sport you love! Not into the pockets of passionless businessmen. The money spent within the physique sports SHOULD go DIRECTLY to sponsoring the next leaders in these sports. Whether it's bodybuilding, powerlifters, strength athletes, fitness or figure competitors, talent should be rewarded. The biggest paycheck should go to the best athletes, not to the shrewdest press-agent.

So, by purchasing and supporting the PhysiQulture Collaborative, you help us begn turning that tide. One purchase, and you can consider yourself part of the big collaboration.

The PhysiQulture Collaborative depends on you, but also works for you. We support initiatives that help athletes become leaders instead of lapdogs. We seek to educate not dominate. And we know that having a ball is a lot easier than having it all. Through educational programs, developing legitimate bodybuilding & fitness competitive teams, competitive reform and public awareness, we are tapping into the real power and brilliance of which the physique sports are capable. Which is a hell of a lot better than the watered down "media version" of hyped-up, stereotyped nonsense which currently labels us.

The revolution will roll slowly, but it is already happening. Together we will encourage public support of the dignity, admirability and intelligence found in the physique culture. Gone will be the days where you're seen as just a trifling, vain "gym rat". No longer will beauty equate to being a bimbo.

This is the physique culture revolution. This is The PhysiQulture Collaborative.

Welcome. And thanks.