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We say we want one thing, then we do another. We say we want to be successful but we sabotage ourselves. We say we want to be thin but we eat too much. We say we want to be smart but we skip class or don't read books. Why is it so difficult to do what we say we're going to do?
As Seth Godin explains, it is the fault of the lizard brain... the pre-historic lump near the brain stem that is responsible for fear and rage and reproductive drive.
Quiet the lizard brain today! Let this poster serve as a daily reminder to never succumb to the lizard brain again.