About this store
TANK THEORY ORIGINAL ARTIFACTS PREMIUM QUALITY APPAREL & GOODS Uncovered from the dusty cellars and attics of cornfield farmhouses and military issue ammunition boxes. Original in concept, design, and execution. HISTORY: Tank Theory was conceived in Boston in 2001 by Zach Johnsen and Andrew Silverman. Then strictly a t-shirt line, Tank Theory was created to combat all the poorly designed t-shirts that were currently saturating the market. “All we saw were logo tees back then or just really weak design. We wanted to show that there was another side to the t-shirt game - a more artful and thoughtful side. So we created a more raw and dirty style focusing more on the artwork and what the artwork was saying, as opposed to versions of company logos.” Now, after 7 years, Tank Theory is a New York/California/Portland based brand that has gained a reputation as one of the most unique and freshest out there. Having collaborated with some major players in the industry, the Tank Theory aesthetic has graced magazines, sneakers, skatedecks, and snowboards to name a few. Since coupling with Icon Apparel in 2004 and creating a sub-brand, TT&Co, Tank Theory’s cut & sew line, Tank Theory has created hats, shirts, jackets, dresses and all types of apparel & accessories and have taken that raw graphic aesthetic across a full fashion line. PHILOSOPHY: “What makes us different than the rest? The designs my dear boy, the designs.” Rather than recycling popular culture and regurgitating it back into contemporary street wear, Tank Theory is influenced more by politics and independent art and is more interested in presenting something original to the public - artwork and design that challenges the sheen of popular media. “Our aesthetic is a bit on the brutal side. Everything we produce is slightly demented, unnerving, or outright scary… kind of like life! Our Army of Darkness series encapsulates this perfectly - office workers, tired of forced labor in small spaces, have risen up and taken to the conference room armed with heavy weaponry. This pretty much sums up our philosophy.” Having not found a home in hip hop, sneakers, cars, and the bling era has saved Tank Theory from being pigeonholed. “It's left us time to comment on society and the political powers that be.” ARTIST SOCIETY: The Tank Theory Artist Society aims to expand upon the art based t-shirt by collaborating with some of today's hottest artists and designers across the globe and featuring their work on Tank Theory tees. The Society works as a platform to share ideas and styles across a wearable medium and across the art and design communities.