Hillman is a British automobile marque created by the Hillman Motor Car Company, founded in 1907. The company was based in Ryton-on-Dunsmore, near Coventry, England. Before 1907 the company had built bicycles. Although the Hillman company was acquired by Humber in 1929, Hillman was used as the primary marque of the Rootes Group from 1931, following its acquisition of Humber, until 1967, when Chrysler in turn took over Rootes. The marque continued to be used under Chrysler until 1976. The original company named Hillman-Coatalen was founded by William Hillman with the Breton Louis Coatalen as designer and chief engineer. However, Coatalen left in 1909 to join the Sunbeam Car Company and the company was re-registered as the Hillman Motor Car Company in 1910.