Even though an emphasis on digital marketing has taken hold for the majority of businesses in today’s world, it’s still super important to offer some physical options for your customers. While business cards are a great way to get your business name and branding out there to potential clients while networking, they can be a little too small in size to provide much in-depth information about your business’s services and your brand’s philosophy.
Luckily, that’s where the marvelous invention of the brochure comes in! Today’s post is all about the humble yet mighty brochure, and will provide you with a handy guide on creating the best possible brochure design for your business, no matter its size or type. Ready to make your own? Let’s dive in!
Why Brochures Are Useful for Businesses
Brochures are a professional and tangible marketing tool that can propel the success of your business by creating lasting impressions. They offer you an all-in-one space to include your choice of imagery, your price lists and services, customer reviews and testimonials, and much more. Brochures are also an excellent way to introduce your business to new clients. They can answer a number of questions prospective customers may have right off the bat, reducing the need for those types of enquiries down the line. They’re also an irreplaceable tool to help build trust and brand recognition. Plus, brochures are affordable, in comparison to, say, a billboard or a TV advertising spot, making them one of the best ways to complement your digital advertising without spending a ton!
Where to Use Brochures
Brochures can be used in a lot of different settings, both in the corporate business world and in everyday locations. Brochures are ideal for your displays at business trade shows or networking events, and are handy for business meetings or sales pitches, helping you come across as professional and well-prepared. They can also be placed in more casual settings such as waiting rooms, hotel lobbies, community centers, libraries, or local stores, all of which will quickly entice people in the local area to check out your business.
Another tried-and-true yet important way to get your brochures out there is via the good ol’ mailbox! While it’s obvious that putting your brochures in new people’s mailboxes will promote your business, don’t forget your past clients as well! Mailing brochures out to old clients can remind them of your company, encouraging them to go back and purchase from you again, or even to tell one of their friends about you.
How to Design Custom Business Brochures Step-By-Step
Step 1: Find a Reputable Printing Service
The first step in your business brochure journey is to decide on your manufacturer. Choosing Zazzle as your business brochure printing service is a no-brainer! We make it quick and easy to design your own high-quality, custom brochures, and even offer a range of different fold style options. We’ll walk you through these below.
Brochure Styles
Bi-Fold
This is the simplest style of our brochures. You can include a lot of information with front and back printing while still making it easy to navigate. You can choose from sizes 8.5″ x 11″, 9″ x 8″, and 11″ x 17″ for this style of brochure.
Tri-Fold
Tri-fold brochures tend to be the most popular choice of brochures in the business world, boasting a sleek and classic style with ample advertising space. Take your pick from sizes 8.5″ x 11″ , 9″ x 8″ , and 11″ x 17″.
Z-Fold
Z-fold brochures will be sure to stand out from the crowd and provide an interesting visual experience. With their unique and dynamic fold design, they’re available in size 8.5″ x 11″, ideal for larger images and step-by-step navigation.
Step 2: Add the Vital Info
After you’ve decided on your favorite style of brochure, the next step is to lock in the vital info you need to give potential customers. These are non-negotiables, like your business name, the products and services you provide, your physical address or website address, the location or areas you can serve, and your contact number or email.
Step 3: Add the Extras
Once all of the essential information we listed above has been added to your brochure, you can now focus on a few extra selling points and other bits of information that could be useful. These can include reviews and testimonials from happy customers, your credentials or certificates, your brand’s backstory and ethics, price lists, and maps for how to locate your business.
Step 4: Make it Your Own
The final (and most important) step in your brochure design quest is to make it your own! It’s important to stand out from all the other brochures in the rack by creating a one-of-a-kind design with personality and intention, whatever that looks like to you. Upload images showcasing your products, services, or projects, add your business logo, your company slogan, and feature your brand colors for a cohesive visual look. If graphic design isn’t your strongest point, don’t worry! We’ve got thousands of stunning pre-made brochure templates waiting for you to customize.
That’s it for today! We hope our guide has been most useful to you. Feel free to share this post with any fellow business owners to give them a hand with making their custom brochures, too. If you’re looking for expert advice on business cards next, we’ve got an awesome article entitled “Physical Business Cards in a Digital World: Go Analog for Your Business in 2026” we think you’ll like!
Ella is a content specialist from Cork, Ireland. Her passions include spending time with her two energetic dogs, fashion, photography, and trying new vegan food!
