Name Your Royalty
How It Works
At Zazzle, you specify how much money you'll earn for each product that you sell. Choose any royalty rate from 5% up to 99%, and we'll increase the product price to pay you that royalty.
Once you've set a royalty rate for a particular product, that rate will apply to any other style option that the customer can choose for your design. For instance, if you post a t-shirt for sale, and a customer chooses a different shirt style or color, then your royalty rate will be based on the final price of the shirt that the customer buys. If they pay more, you earn more.
Here are a few examples of base-rate prices for Zazzle products:
Basic White T-shirt: $14.95
Greeting Card: $2.95
Bumper Sticker: $3.95
When you post any product for sale, our Royalty Calculator will allow you to set the royalty for that product, see the final price, and how much you will make.
Customization of Your Design
As a Zazzle Seller, you will always receive the full royalty on your original customized product.
You will still receive your set royalty if you allow full customization and the customer personalizes your product with extra colors, text and/or images. In addition, we will pay you a 5% fixed royalty on specialty options and add-ons such as printing on additional design areas, 2XL and up sizes, and print frames.
Whenever you post a product for sale (or go back to edit your product) use the "Royalty" form on the product page to set your royalty. The default is 5%. This form also shows the price for the product and the amount you'll earn on a sale. If you change the royalty, the form will update the product price and your earnings.
You can change your royalty as often as you like. Royalty changes go into effect once a month on or about the 20th of that month.
It depends on you how you value your work, and what you feel customers want to pay. Generally, we recommend royalties between 5% and 10%* with an average around 7%. The standard prices for most Zazzle products are set so that with royalties up to 15%, the prices will still be within what customers expect to pay. At the higher royalty rates, the retail comparable would be for high-end art and designs. For posters and prints, because of the quality of the finished product, you, as a Designer, can test different royalty rates to measure the impact on your sales. We recommend this type of testing to find the optimal pricing for your art and designs.Zazzle uses industry-leading printing technology to reproduce your work with 100+ year archival inks on seven different media, from basic poster paper to canvas.With the addition of custom or standard framing, it's safe to say Zazzle prints are true works of art. You should feel comfortable setting a royalty that reflects the value you place on your work.
*For royalties of 15% or greater, a 5% transaction fee will be applied.
"Referred Sale" means a sale where Zazzle incurs a cost to acquire that sale. Examples of Referred Sales include: sales arising from Zazzle's Associate Program; sales resulting from a referral through a registered Affiliate channel; sales resulting from our Search Engine Marketing efforts; and sales resulting from our special relationship with Google Base. Let's say a Zazzle Associate likes a particular t-shirt you designed and they put a link to it on their website or blog. When a buyer comes to Zazzle through that link and buys your shirt, we pay the Zazzle Associate a referral payment for referring that order to your product. You, the artist or designer still earn your set royalty rate less a slight referral fee.
If someone else refers your product, Zazzle pays the 15% per sale referral to the referrer on your behalf. As the designer of the product you will be paid your royalty minus a small fee.
Zazzle offers volume discounts to customers who buy multiples of a given product. Zazzle also runs promotions and offers discounts to encourage customers to spend more money buying your products. We base your royalty payment on the discounted price the customer pays.
The Site Price of any given product expands and contracts in relation to the set royalty so that the royalty amount you earn is covered in the price the customer pays. Increase the royalty rate and the site price goes up accordingly.
Here is how that works:
The Site Price is equal to (Zazzle's Standard Price * .9) / (1 - royalty rate).
Zazzle's Standard Price for any given product can be found on the Create pages. It is essentially the sales price of a single unaltered product (before customization)…$14.95 in the case of trucker hats, for example.
While the referral payment earned through Zazzle's Associate Program is 15% of the net sales price, our Associates usually refer enough sales to earn volume bonuses. Certain other referral channels, such as the Affiliate and SEM channels, can be even more expensive than that. The blended average cost of maintaining the different referral programs, all of which are designed to drive more prospective buyers to your products, is actually more than 15% of the net sales price. But we believe 15% is fair and easy for you and Zazzle to manage, and it's helpful to have one flat rate in order to keep expectations totally consistent.
Yes and it's easy to get started. See the details of the Zazzle Associate Referral Program