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“Smiley” is also sometimes used as a generic term for any emoticon. The variant spelling "smilie" is not as common, but the plural form "smilies" (the plural of "smily", not "smiley") is commonly used. Harvey Ball claimed that he designed first the Smiley in 1963 while working at State Mutual Life Assurance Company as a freelance artist. His design of the Smiley came about in 1963. The State Mutual Life Assurance Company of Worcester, Massachusetts (now known as Hanover Insurance) purchased Guarantee Mutual Company of Ohio. The merger resulted in low employee morale. In an attempt to solve this, Harvey Ball was employed in 1963 as a freelance artist to create a smiley face to be used on buttons, desk cards, and posters. In less than ten minutes the smiley face was complete. The use of the smiley face was part of the company's friendship campaign whereby State Mutual handed out 100 smiley pins to employees. The aim was to get employees to smile while using the phone and doing other tasks. The buttons were highly popular, with orders in lots of 10,000. More than 50 million Smiley Face buttons were sold by 1971, and the smiley has been described as an international icon. Ball never applied for a trademark or copyright of the smiley and earned just $45 for his work. State Mutual, similarly, did not make any money from the design. Ball's son, Charles Ball is reported to have said his father never regretted not registering the copyright. Telegram & Gazette reported Charles Ball as saying "he was not a money-driven guy, he used to say, 'Hey, I can only eat one steak at a time, drive one car at a time'". The associated "Have a Nice Day" tag, was not part of the original design. Brothers Bernard and Murray Spain later trademarked the line combined with a smiley face in the early 1970s.