World War 1 Liberty Bonds Advertisement 1918 Postcard

; Ketterlinus Phila. imp. Print (poster): lithograph, color; 104×75 cm. Poster showing the Statue of Liberty in ruins, and the New York skyline in flames. A Liberty Bond was a war bond that was sold in the United States to support the allied cause in World War I. Subscribing to the bonds became a symbol of patriotic duty in the United States and introduced the idea of financial securities to many citizens for the first time. The act of congress which authorized the Liberty Bonds is still used today as the authority under which all U.S. Treasury bonds are issued. There were four issues of Liberty Bonds:[2] Apr 24, 1917 Emergency Loan Act authorizes issue of $5 billion in bonds at 3.5 percent. Oct 1, 1917 Second Liberty Loan offers $3 billion in bonds at 4 percent. Apr 5, 1918 Third Liberty Loan offers $3 billion in bonds at 4.5 percent. Sep 28, 1918 Fourth Liberty Loan offers $6 billion in bonds at 4.25 percent. The first Liberty Bond issue was undersubscribed—an embarrassment for the Treasury. Therefore, an aggressive campaign was created by Secretary of the Treasury William Gibbs McAdoo to popularize the bonds. The government used famous artists to make posters, and used movie stars to host bond rallies. Al Jolson, Elsie Janis, Mary Pickford, Douglas Fairbanks and Charlie Chaplin were among the celebrities that made public appearances promoting the idea that purchasing a liberty bond was "the patriotic thing to do" during the era. Chaplin also made a short film, The Bond, at his own expense for the drive. Even the Boy Scouts and Girl Scouts sold the bonds, using the slogan "Every Scout to Save a Soldier". Vast amounts of promotional materials were manufactured. For example, for the third Liberty Loan 9 million posters, 5 million window stickers and 10 million buttons were produced and distributed. The campaign spurred community efforts across the country to sell the bonds and was a great success resulting in oversubscriptions to the second, third and fourth bond issues. According to the Massachusetts Historical Society, Because the first World War cost the federal government more than 30 billion dollars (by way of comparison, total federal expenditures in 1913 were only $970 million), these programs became vital as a way to raise funds. Through the selling of "Liberty bonds," the government raised around 17 billion dollars for the war effort. Considering that there were approximately 100 million Americans during that time, each American, on average, raised 170 dollars on Liberty bonds. The first three bonds were retired during the course of the 1920s but the fourth Liberty Bond lasted into the 1930s leading to a technical default on the bond the terms of which were for payment in gold.