The business world may have gone paperless, but business cards have proven to be a necessity for networking in nearly any industry. Not only do they help spread awareness, but they’re often the first thing new customers and clients see. Making a memorable impression with a business card that represents both you and your brand not only demonstrates your professionalism but also attracts people to your business. If you’re stuck on how to design a business card most suitable for your brand personality, follow this business card style guide.
Stand Out With a Business Cards Unique Shape and Size
Business cards no longer follow a standard template where they’re all the same sized rectangle. These days, you can have a card made in practically any shape. Square business cards have significantly grown in popularity recently, but other trendy shape options include a fold for more text or a mini for a more minimalist approach. Some brands demonstrate their personality through their business card design as well. For example, a vet or groomer might hand out cards in the shape of a dog bone.
Choose the Right Business Card
The last thing you want is to come up with a great business card design only to find out that the paper is causing it to peel or tear in people’s wallets. Prevent this with high-quality paper and a finish that will preserve your graphics. For example, if your business card features your headshot or a professional photo, then a glossy finish will help it pop. A brand with a simple logo might stand out better with a matte finish.
Choosing the Best Colors for Business Cards
When determining the best colors for your business cards, think of the color wheel. The best color combinations are made up of two complementary colors opposite of each other on the color wheel, three or more analogous colors next to each other on the color wheel, or three triadic colors that are equally spaced around the color wheel when an equilateral triangle is in the middle.
If your logo has color in it, take that into consideration when choosing the colors that surround it. This is especially important when choosing the color of fonts as using the wrong colors can make the text difficult to read. If you’re having trouble coming up with colors that work, going with a minimal design works too!
Add a QR Code to Your Business Card
A QR code allows people to scan your business card with a cellphone and add your contact information in seconds. It can also take them to a website, portfolio, specified file, and much more. Combining this technology with business cards is a great way to reach your more tech-savvy clients and stay on top of what’s current. This is especially important for those who work in the tech industry.
Use an Eye-Catching Business Card Layout
Skip the basic layout traditionally used for business cards and come up with something that will help your brand stand out. Try arranging the design vertical rather than horizontal, use both sides of the card, or allow graphics to flow right to the edge of the card.
The possibilities are endless! If you’re struggling to come up with ideas for your business cards, find inspiration in the business card marketplace. Use a template to create the business card that shows off your personality and brand!
From Weddings to Tech, our Zazzle Contributors are experts on a wide variety of topics and information. We hope their advice and ideas will help you be inspired!
