Business Cards: Why They’re Still Relevant
Okay, hear us out! Marketing your business is all about utilizing every tool at your disposal. That means social media, flyers, radio and TV adverts, content creation, you name it! Anything you can think of to get your name and idea out there, use it! But the power of the business card lies in its ability to bridge that gap between online and offline branding, promoting your business in a more efficient and insightful way. Essentially, they serve not only as a card containing your business information, but also as a map, guiding potential customers to your online platforms and/or physical storefront. Not to mention, who doesn’t love proclaiming “here’s my card” at any opportunity? With that in mind, today we’re going to discuss the various things you should consider when designing your business card to maximize your marketing impact and get people talking about what you have to offer!
Design Business Cards That Reflect Your Brand
Your brand identity is what separates you from your competition – basically, it tells your target audience who you are and what your company stands for. It’s where all of the various elements that you created (the slogan, logo, website, values, and signature colors) come together to solidify your company’s place in the business world. Creating a unique business card is your opportunity to pour that identity into a handheld piece of marketing material! Start off with a custom card and personalize it with various elements that make your business stand out. Crucially, design your card to reflect exactly what you want at first glance, because first impressions are often the point at which potential clients will consider becoming patrons.
Design Business Cards That Drive Engagement
Customer engagement is all about maintaining a connected experience with your customers, rather than having them become a patron once and then sailing off into the sunset! This connection fosters a healthy business-to-client relationship, but also increases your brand visibility. We have to remember – because we live in a digital age, much of that visibility is tied to online reviews, posts, and accessibility to your company site! That’s where your business card steps in. When designing your business card, consider what this means for you! It could be a QR code so customers can leave a review, links to your social media platforms, or an easily readable website URL.
Design Business Cards That Visually Pop
Visual communication is one of your most useful assets; research suggests that the human brain processes visual information over words some 60,000 times quicker! That means your customers will get an impression of your business before their brain even has a chance to read what type of service you offer! So, making a visually appealing, physical card not only appeals to your own inner satisfaction (hello, pretty colors) but also tells an illustrative story – your story. Start off with a base template, then customize it to your taste and add in any other elements that you want, so you can communicate exactly what you want to your customers. Take your time and play around with the various fonts, colors, and designs until you’re happy with the final result.
Design Business Cards That Maintain Loyalty
One of the keys to a successful business is customer retention! Retention is based heavily on your clients’ enjoyment of your product or service; that’s pretty much a given. But what people also love is a reward for their continued patronage! That’s where loyalty cards come into play. You can make these up separately from your standard business card or incorporate both of them into one – business at the front, loyalty at the back. For example, if you’re creating cleaning business cards, have all of your relevant information at the front, then input stampable sections on the back. When customers have availed of 7 ‘cleans,’ they can get the 8th half off!
Design Business Cards That Can Be Shared
Trust is one of the most effective ways to get your brand name out there! According to Semrush statistics, 88% of people “had the highest level of trust in a brand when a friend or family member recommended it.” By offering referral cards or gift certificates, you’re allowing your customers to spread the word about their personal experiences of your service, creating a chain of new (and consequently, happy) customers! Folded business cards give you plenty of room to input every detail, while also doubling up as a referral card or gift certificate!
All in all, business cards remain an ideal way to maximize your marketing impact! Creating something visually appealing that represents you and your company will ultimately drive up your outreach and foster new loyal customers in the process. We hope that we’ve given you inspiration, and we wish you and your entrepreneurial pursuits every success!
Adam L is a Content Specialist from Kerry, Ireland. His passions include going for long runs, video games, a love for animals, coffee, and travel!
