There are so many businesses out there, it’s important to separate yours from everyone else. A fantastic way is to make one-of-a-kind packaging. The right eye-catching sticker, a vibrant colored carrier bag, or detailed display cards that your customers will love! Today, we’re bringing you a Zamazing guide to help with all your business packaging needs.
Packaging Materials That Will Impress
Your product may be phenomenal and the best on the market, but it can easily be overlooked without the right packaging. Even the smallest of details can grab the attention of a potential customer!
Stickers
Stickers can be used for multiple purposes, like decorating the outside of your product, changing the price when something is on sale, or creating a seal on an envelope or the tissue paper holding your order before you mail it. Check out our vast selection of bakery stickers, soap stickers, farm labels, beauty product stickers, and much more!
Tags
While not normally considered packaging, tags are an integral part of any product. It gives your customers important details about the clothing, jewelry, or other accessories. It’s smart to include the price, the positive points of the product, and your logo.
Tissue Paper
Tissue paper isn’t just useful for wrapping and can create a pretty look inside your bags or boxes. It’ll give your packaging a refined, elegant look and make your customers feel like they have just received a present.
Wrapping Paper
Many people may think wrapping paper is only for birthdays and Christmas, but it can also be used for advertising your business!
Bags
When your customers leave your store or booth, they become a brand ambassador for your company. Help them advertise with a custom bag featuring your logo, website, or pictures of your products.
Display Cards
Are you a small business owner who displays their products at local markets? If so, display cards are an amazing packaging idea to elevate your jewelry, explain your perfume, or simply showcase your prices.
Ways to Make Your Existing Packaging Stand Out
When it comes to your business, it can be easy to become complacent, so it’s important to keep your things fresh and up to date with current trends. Updating your existing packaging is an easy way to modernize your company.
Bold Color
Take the colors of your logo and pump up the volume on your packing by making them bright and bold to catch the eye of your customers.
QR Codes
If you haven’t already heard of a QR code or quick response code, allow us to help! A QR code is a bar code that customers can scan with their phone and be sent to a certain website. You can send customers to leave a review on your website, allow them to see your Instagram, or even place an order.
Update the Logo
Take your current logo and upgrade it! Putting aside a little time to refresh your marketing materials will make all the difference. A new logo can redefine the important parts of your company and draw in new customers.
Items to Take Orders Over the Top
Now that you have your packaging sorted, it’s important to remember that it’s the little details that can set you apart from other businesses. Consider also including thank you cards, info cards, or discount cards.
Thank You Cards
For small businesses, it’s important to thank your customers for even the smallest of orders. A thank you card is a time to thank them for supporting your business and how much it means to you.
Information Detail Cards
These are handy if your product requires extra care or should be stored in a certain place. A details card will help your customer know how to take care of their new item. An easy way to answer all your customer’s questions without them having to look it up on your website.
Discount Cards
A great way to ensure that your guest returns to order more is to include a discount code card. A simple 5% or 10% discount code is a great way to make shoppers become repeat customers.
Even if you’re just starting your business and looking for supplies to introduce your products to the world, or upgrading your existing products, you can’t go wrong with any of the options here in our packaging guide. Make your entrepreneurial dream come true by drawing your customers in with the best-customized packaging!
Lucy is a Content Specialist at Zazzle in Cork, Ireland. Originally from America, she is now settled in Ireland with her husband and Corgi-mix puppy Dug (yes, like from Disney’s UP!). It’s the simple things in life that matter, so give her a bag of M&M’s and she’s happy. She loves to relax with a good book, cozy up on the couch for a movie, or go to the park for a stroll with the family.
