Photo: Zazzle.com

Are business cards becoming obsolete? Far from it! While recent years have seen a wide-scale move to digital communication for businesses and the public, the long-standing tradition of providing business cards is still running strong. No matter the size of your enterprise, you’ll always benefit from this tried-and-tested means of marketing.

Benefits of a Business Card

Nowadays, it’s easy to rely on the convenience of the online world and overlook the quality and timeless charm of handing out a business card. Why are business cards still important? Below are just a few examples of why you shouldn’t ditch this classic communication tactic just yet:

  • Traditional – While emails and instant messages may be a fast way to communicate, they lack the personal touch achieved through face-to-face contact. In an age of digital content, it’s refreshing to provide physical, tangible works that can be interacted with, kept and even traded. The quality and effort that goes into creating a business card can really go a long way when making an exchange with someone new. There’s something about the physical exchange, holding onto that card and saving it (if you choose) to further contact that can be very valuable in the professional world.
  • Professional – While any person with a computer or phone can create a website or social media account for their business, nothing says professional quite like some well-made business cards. Having a number of cards at hand and ready to go will help market your services or products as well as demonstrate a great level of professionalism and expertise. It’s also far more impressive (and endearing) to hand someone all your relevant details upon meeting them, rather than telling them you’ll send a link or email at a later point. Don’t be caught off guard the next time you come across an encounter in an airport bar or hotel lobby – keep a supply of your finest business cards at hand!
  • Memorable – A clever business card that’s well-designed will be sure to leave a lasting impression. Common attention-grabbing designs that’ll garner a great first impression typically include contrasting colors and strikingly simple details. The important thing is to get your main information across in a clear and concise manner. If you have a company logo or motto that you’re particularly proud of, this is also the perfect way to flaunt it and make your cards even more memorable! Remember, the kind of longevity achieved through a good business card won’t be found online where people will most likely scroll past your information in search of their daily cat video fix.

If you’re happy to keep your business presence solely online then that’s perfectly fine, but it will never quite compare to the direct exposure of being seen every time someone opens their wallet or purse. Whether for the old world magnetism or the high level of practicality, there’s no denying the importance, appeal and effectiveness of business cards!