No One Cares That You Fat Bike Bumper Sticker

Yes, sadly—it's time. No sane person objects to having a good time on any type of bike at any time of year, but what was once a novel, eccentric fringe activity is now an insta-hyped, over-blathered "phenomenon", dry-humped by marketing departments, carbon-fibered by dentists, and supported by an activity-specific clothing line (collaborative, obvs) because riding bikes in winter has never existed before RIGHT. NOW. None of this is to say you can’t ride your fat bike in the snow. Or the sand. Or the mud. Do it—it's fun as fudge, and no amount of plastic-fringed toolbox copy is going to change that. But conflating your wet-behind-the-ears, wide-tired stoke into a revolutionary message that *must* be advanced so the proles can throw off the yoke of the deep-sectioned bourgeois? Dude, just don’t be that guy.