Wise Expression BHARAT JODO YATRA Gandhi T-shirt

The assassination of Mahatma Gandhi would keep haunting RSS - BJP for ever. That's why Congress has to leverage Gandhi every time, everywhere, in whichever way possible. It is actually a huge challenge, since the Brand Gandhi is still more relevant than Rahul Gandhi when it comes to social mobilization. INC's challenge is in fact humongous because the illiterate can't read while the qualified doesn't. The reach of Congress in the media space thus would only be limited to television and radio while the reach and impact of social media has grossly been overrated - especially in rural India; precisely among women whose votes would once again be the decider in Lok Sabha Elections 2024. It simply means, Congress is more or less defeated in newspapers as well as on television and radio - and no win matters on WhatsApp and Social Media which, as media, literally have no credibility; not even for a sale. So, the success of the electoral campaign of INC for 2024 predominantly depends on on-ground events / programs / activations like BHARAT JODO YATRA and Guerilla Marketing. However, if Bharat remains just a piece of land, as usual, defined by its borders in the perceptual mind of the people of India then no such foot march would yield any positive result. For that, Every Indian is a Bharat i.e. INDIA BEGINS WITH I concept has to be presented upfront, boldly and unapologetically, and only then the jingoistic nationalism could be countered with individualism and familism. In that situation, it takes no rocket science to understand how important T-shirts, besides all other personal and gift items, as a medium of communications, are. But, Congress is Congress, so it's quite unlikely that they would ever bother to realise what they should do at once and continue... . Still, I will keep trying, relentlessly, to help them get how to present Visual Communications, significantly, even on an otherwise insignificant medium like T-shirts, by uttering not even a single word, as words are cheap for sure. After all, it literally takes nothing to say or write anything across Godi Media, and also on WhatsApp and Social Media, where there are no checks and balances for the creation of an info-bias with algorithms for an inevitable Ostrich Syndrome.