Think the click-to-cart era spelled the end of storefronts? Not so fast. Even as some brick-and-mortar spots swap sidewalks for cyberspace, shoppers still love the IRL browse-and-buy. The savviest brands run a “brick-and-click” combo, pairing a welcoming physical space with an easy-breezy online shop, to capture the best of both worlds (and wallets).
Today we’re diving into why a real-world retail presence still rings the register and how a few smart design tweaks can make your storefront stop traffic. Ready to dial up the curb appeal?
Why Physical Stores Are Still Important
According to recent studies, there’s quite a few reasons to consider keeping a physical store open!
- Customers are more likely to buy a product if they’ve seen it in person
- Physical stores create valuable interpersonal connections between the seller and the consumers in the local community
- Customers who shop in physical stores are much more likely to pick up extra items
- Customers are less likely to return an item they bought in-store versus one they ordered online
- Brick-and-mortar stores support the local economy by offering jobs to people in various employment sectors.
The Storefront
The best place to start when it comes to keeping your brick-and-mortar store steadily competing with the e-commerce world is to upgrade your storefront! The storefront is the very first thing a potential or returning customer sees, and is an essential tool in enticing them to possibly make a purchase. Custom storefront décor will help your store stand out, offering you a chance to display your brand colors, logos, and other important details. With personalized storefront products from Zazzle, you can create excellent advertising opportunities for your business while looking sleek and professional! Below, you’ll find all our favorite easily-to-customize items ideal for storefront decoration.
Signs
One of the most useful pieces of décor for any storefront is a high-quality, custom sign! Add your business name and logo to the sign and create a lasting impression on anybody who walks through your door.
Window Clings
Window clings are an easy way to advertise your opening hours, sales, and much more. We also love the idea of creating a customized window cling with a QR code that leads to more information about the business, or to your website.
Doormats
Adding a personalized doormat to your storefront is a classy way to create a comforting and homely feel. Display your branding or company colors on the mat for an extra-special touch.
Flags
A trendy custom flag is another creative way to decorate your storefront, and it will certainly capture the attention of many passers-by!
Curtains
A set of chic curtains will help you design a stunning window display for your storefront while effortlessly tying everything together.
Posters
Posters are a cost-effective way to showcase your pricing, opening times, and branding. Hang up some of these in your storefront for a quick update whenever needed.
Wind Chimes
This out-of-the-box decoration idea will bring a sense of ambience and whimsy to your storefront! Sit back and let the calming, gentle sound of wind chimes attract new customers.
Slay Every Season
Another awesome way to boost walk-by consumer engagement is to decorate for all of the seasons! When it’s Halloween, make sure to have your storefront bursting with autumnal-colored pumpkins and gourds, classic spooky characters, and even a bowl of free candy for passers-by or customers to take. For the holiday season, why not place a miniature Christmas tree inside your store window, paired with colorful lights and eye-catching ornaments? During spring and summertime, make use of fresh or artificial flowers for a beautiful storefront look. Celebrating different times of year through your storefront will give it some extra personality, and also build bonds with customers throughout the year.
And that’s a storefront wrap! Fire up Zazzle, splash your logo on those signs, clings, and flags, then hit Publish to unleash the curb-appeal magic. Customers won’t just stroll by; they’ll stop, smile, and shop!
Ella is a content specialist from Cork, Ireland. Her passions include spending time with her two energetic dogs, fashion, photography, and trying new vegan food!
