If you want to turn your Zazzle store into a true online success story, it’s important to identify your niche in the market. In order to do this, you must first have a clear idea of what kind of designer you want to be and a good understanding of the people who will make up your core audience. Over the course of the next few chapters, we’ll provide you with a wealth of information that will help you to strike a chord with a new customer base and take your sales to another level. So, read on, and discover the identity of your ideal audience.
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