Lost The Game Pinback Button

Rule 1: You are playing The Game. You, along with everyone else in the world, always is, always has been, and always will be playing The Game. Neither awareness nor consent is required to play. Rule 2: Every time you think about The Game, you lose. Loss is temporary; as soon as you forget about The Game you stop losing. The objective of The Game is to forget that it exists. Good luck. Rule 3: Loss of The Game must be announced. Every time you think about The Game, and hence lose, you must say so. This is the only rule that can be broken, but do you really need to cheat..?