Marcello Dudovich Art Deco Ad “Vermouth”

Art Deco emerged from the interwar period when rapid industrialisation was transforming culture. One of its major attributes is an embrace of technology. The style is often characterized by rich colors, bold geometric shapes and lavish ornamentation. Marcello Dudovich was an Italian painter, illustrator, and poster designer in the early 1900s and was considered one of the progenitors of Italian poster design. In his early years he worked in Milan and Bologna and built a renowned career as an illustrator. Dudovich is celebrated as one of Italy's greatest poster artists and was influenced by many contemporary artists but ultimately his reputation comes from his having developed his own distinctive and richly colored style. This illustration depicts a smiling woman dressed in white dress and white broad-brimmed hat holding a liqueur glass with a golden liquid in it. The upper banner across the picture reads “Vermouth”.