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From the streets of New York City to the bombastic sounds of Kingston Jamaica and on to the artsy warmth of Venice California comes the fresh new sound of The Formula Project. Derived from the mind and soul of the band’s creator and producer, Switch aka Rich Bennett; the band is always pushing the limits to which it has no boundaries. Switch, who writes all the music for the band has developed a sound that cross’s all spectrums. One can hear the chaotic genius of Public Enemy; the reggae flavor of Sly and Robbie; as well as the trip hop electronica of Massive Attack. It is in Switch’s ability to layer one genre on top of another that leads to the basis of his formula. No genre is out of reach when Switch does his thing. Having grown up in NYC in the early 80’s, he was deeply entrenched in hip hop culture regularly attending shows featuring Run DMC, LL Cool J, and KRS 1. Hip hop is the underlying foundation of what makes TFP click. The band’s first release, an EP entitled “R3 + Hh10 + F9 + E12 = TFP” was a unique formula created by Switch forming the basic molecular makeup of the band’s sound which was fronted by the powerful raps of Brooklyn based MC Mike Notar. The band’s very first song “The Choice” went on to become the face of professional drag racing as ESPN’s premier music track in their broadcasts of The National Hot Rod association (NHRA). Four years since first airing on ESPN, it continues to maintain it’s place within the sport.

On the new record, “Evolve”, T.F.P.’s first full length release, the main voice now showcases the amazing talents of Goldenchyl, a.k.a. Andre Fennell. Born in Kingston Jamaica and currently living in Long Island NY, Goldenchyl, who wrote all the albums lyrics, has taken the band in a bold yet accessible new direction. Switch has always felt a connection to the warm island sounds of reggae and Goldenchyl delivers just that. The combination of Switch’s sound and Goldenchyl’s versatile vocal
stylings make for an explosive combination. The first single “Shine Again” says it all and with the blessing of guest vocalist and hip hop icon KRS-One. Watch for the video for this track to be directed by Rob Weiss, executive producer and head writer of the HBO smash series, “Entourage”. Various album tracks including “Victoria Novocain”, “Sound Boy Killa”, “Heavenly Father”, “Touch” and “On The Road Again” among others that provide for a musical journey that holds nothing back from the album to the arena and everything in between.

No limits, no fear, The Formula Project is here, and on to the next levels.

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