King Duce is about Music. Lifestyle. Apparel.

Founded by Chris Rockwell, King Duce takes its name in honor of Rockwell's best friend and early supporter, Kevin "Duce" Kimble, who was tragically gunned down in 2006. Devastated and driven by the loss, Rockwell established King Duce Records in 2007 and signed a record deal with famous Oakland rapper, Keak da Sneak.

He also assembled a crew of promising young rap artists, including Lace Leno and G Will. Rockwell continued to branch out in the music world by recruiting additional established and emerging artists in rap, rock, and reggae. The roster even expanded to include New York Hip Hop legend Malik "Phife Dawg" Taylor of the platinum selling group, "A Tribe Called Quest".

As the King Duce roster gained local followers, Rockwell saw a need to grow the King Duce brand beyond music, and introduced a premium hat and apparel line. As his vision grew, he launched a lifestyle category with international fashion models including Nataniele Ribeiro, and famous visual artists Andy Howell, Chor Boogie, and Jim Mahfood.
Summer 2009, King Duce introduced sponsorship of pro athletes in Skate, Motocross, Snowboarding, BMX, Wakeboarding and MMA including Travis Kennedy, David Peraza, and Bad Brad McDonald.

King Duce is made up of people from around the world who share a passion for music, an independent attitude and way of life...
The King Duce team honors the memories of our family and friends by living every day like it might be the last - Fearless, Grateful, and Free!

Duce Up!!