To be honest - I started this store simply because I love seeing my art on products. It's pretty uncomplicated really and Zazzle makes it really easy to apply my designs to so many products. I have been in the publishing industry for 20 years - it started as posters but then I branched into licensing on other products and finally I wanted to take more control over what was being created so I started this shop. i also sell on Etsy as well as a few print-on-demand poster shops. I work really hard to get my name and my art out there so I can easily be found using a great collection of designs. Right now I am really enjoying black and white designs. next week it could be something different.