Creator Playbook // Creator Guides // Baby Shower
Creator Guide: Baby Shower 2025
Updated February 2025
Take baby showers to the next level by crafting personalized content that resonates with customers. Explore this guide to uncover the latest trends, essential products, and top keywords, all designed to enhance your offerings and make shopping a breeze for customers.
Trending and Popular Themes
Farmers Market / Locally Grown
Celebrate fresh beginnings with a farmer's market charm. Earthy tones like sage green, terracotta, and soft cream pair with botanical illustrations of fruits, veggies, and greenery. Offer custom farmer’s market tote bags as a unique gift for guests!
A Tini One Is On The Way
A chic cocktail theme with martini and baby bottles. Features pastels with pops of metallic gold or silver. Graphics of olives, cocktail shakers, and glassware. Offer bar menu signage (including mocktails!) and fun cocktail napkins.
Classic Preppy Charm
A preppy, classic baby shower with equestrian and plaid elements in navy, hunter green, and burgundy. Polo players, crest logos, and tartan patterns add a timeless touch. Offer a custom bodysuit with a monogrammed crest design.
Bebe Cafe / Bonjour Bebe
A Parisian-chic theme with soft pinks, whites, and gold, featuring Eiffel Tower, macarons, and floral accents. Design personalized mini croissant or macaron boxes and thank you tags for favors.
Western
The "Little Cowboy or Cowgirl" theme brings a fun western vibe to celebrate with rustic charm. This theme features a color palette of dusty blue, warm brown, and accents of red, paired with western prints like plaid, bandanas, and cowboy boots. Design mini cowboy hat favor tags and custom bandanas.
Blue Jean Baby
This Americana-inspired, casual baby shower theme brings a playful yet charming denim vibe with shades of blue, white, and tan. The design incorporates stitched details, patchwork elements, and classic denim textures to create a cozy, rustic atmosphere.
Little Dumpling or Bao in the Oven
A playful celebration that uses dumpling imagery to represent a baby "cooking" in the womb. Featuring cute dumpling- decor, and a color palette of brown, beige, and red, this theme adds a fun, culinary twist to the classic "bun in the oven" concept.
Over the Moon
A dreamy celebration that captures the excitement of a new baby. With a celestial design, this theme features soft, glowing colors like silver, navy, and pastel blues, along with whimsical moon, star, and cloud graphics. Create a dreamy backdrop, while favors like personalized starry night candles.
Bow Floral
This romantic theme evokes the charm of a blooming garden oasis, blending timeless elegance with the beauty of florals, delicate bows, and soft pastels. Design floral-inspired menus, create custom bouquet signs, and personalized thank you favor tags.
Cherry On Top
A vibrant cherry-themed celebration with reds, pinks, and gingham prints. Design cherry-patterned paper plates, gingham thank-you cards, retro soda bottle labels, and cherry-baby shower stickers.
Mermaid or Pearl Baby
An under-the-sea theme with lavender, aqua, and iridescent hues, featuring seashell and pearl details. Design elegant mermaid tail invitations, seashell baby shower stickers, ocean-inspired thank you cards.
Pizzas and Pacifiers
A playful, food-themed baby shower with a cozy pizzeria vibes, featuring red, white, and green color schemes with checkered tablecloth patterns, pizza slice graphics, and baby pacifiers. Design custom pizza box favor stickers and “Little Slice of Heaven” baby bodysuit.
Cloud 9
Cloud 9 is a dreamy, ethereal baby shower theme with soft pastel blues, whites, and silver, featuring fluffy clouds and floating hot air balloons. Create “On Cloud 9” baby shower invitations and decor with soft gradients.
Baby Is Brewing
A cozy, coffee or tea-inspired baby shower theme with warm brown, cream, and soft pastel hues. Create custom coffee mugs, coffee and tea favors, and “Little Bean” baby bodysuits.
Some Bunny is on The Way
Some Bunny is on the Way is a soft and adorable baby shower theme with pastel pinks, blues, and neutrals, featuring watercolor bunnies, florals, and delicate greenery. Design bunny-themed custom napkins and personalized favor tags for carrot cake treats.
Twinkle Twinkle Little Star
A classic celestial baby shower with gold, silver, and deep navy or blush tones, featuring twinkling stars, moons, and constellations. Design gold foil baby shower invitations and paper goods, and starry paper plates.
Here Comes The Sun / Son
This theme celebrates the arrival of a baby boy with a sunny, vibrant color palette and joyful imagery, often featuring the sun as a symbol of warmth and happiness. With playful sunshine designs, it captures the brightness of a new baby.
Flutter Love
A soft, whimsical baby shower theme with pastel pinks, purples, and greens, featuring watercolor butterflies and delicate florals. Design “Fluttering into the World” favor stickers, and thank you cards with elegant butterfly accents.
Holiday - Fall
Fall is the perfect season for a cozy and charming baby shower, with themes like "A Little Boo is on the Way" for a playful Halloween vibe, "Apple of My Eye" for a festive orchard-inspired celebration, and "Little Pumpkin is on the Way" for a classic autumn feel.
Holiday - Winter
Winter has festive themes like "A Little Snowflake is on the Way" for an icy winter wonderland, "Baby, It’s Cold Outside" with warm neutrals, "’Tis the Season for a Baby" for a festive holiday celebration, and "Winter Woodland" featuring evergreen trees and woodland animals.
Product and Design Trends
Games
Design fun games that engage guests, such as trivia quizzes about the parents-to-be, "Guess the Baby Food" tasting challenges, baby bingo or a diaper raffle. These games not only bring excitement but also create lasting memories for everyone involved.
Fabric Welcome Signs
Cloth welcome signs are becoming popular for baby showers, offering a soft, customizable, and stylish way to greet guests. With a variety of designs, from floral prints to minimalist fonts, fabric signs add a personal touch that complements a baby shower theme.
Signage
Signage throughout a baby shower enhances the theme and helps guide guests through the event. From welcome signs and directional signs to labeling food or activity stations, custom signs not only reinforce the theme, but create a more organized experience.
Game Prizes
Offer baby shower game prizes in collections that align with the theme. Prizes that go with the theme adds a thoughtful and personalized touch to the celebration. Some popular products are tote bags, mugs, wine glasses and candles.
QR Codes
Offering QR codes on specific products adds an interactive element, allowing guests to easily access details. For example, QR codes can be added to favor tags that link to a thank-you video, baby registry for invitations, or even a photo gallery from the event where guests can upload their photos.
Napkins
Baby shower napkins include personalized designs with the baby’s name or initials, elegant foiled accents, and playful themes like animals, floral patterns, or pastel color schemes as well as with interactive elements like fun baby trivia.
Guess the Date
"Guess the Date" is a fun baby shower game where guests fill out a calendar with their predicted birthdate for the baby. The guest who guesses the correct date wins a prize when the baby is born, adding excitement and anticipation to the celebration.
Stickers
Stickers are a must-have for baby showers, adding a personal touch to the event. Custom-designed stickers can be used on favor bags, thank-you cards, or personalized gift tags.
Onesies
Design a bodysuit that matches the theme of the baby shower for a personalized and thoughtful touch. Whether it's adorned with cute sayings, themed graphics, or custom colors, it makes for a meaningful gift and a cherished keepsake for the mom-to-be.
More Popular Themes
Animal Themes:
Elephant, Safari, Teddy Bear (We Can Bearly Wait), Giraffe, Polar Bear, Bee, Dinosaur, Mermaid, Giraffe, Dolphin, Swans, Woodland Animals, Noah's Ark,
Nature Themes:
Wildflower, Baby in Bloom, Butterfly, Daisy, Lady bug, Butterfly, Mommy to Bee, Little Succulent
Spring and Summer Themes:
Some Bunny is On The Way, Sweet as a Peach, Locally Grown, Lemon, A Berry Sweet Baby, Little Cutie on The Way, Baby Beach Club, Baby on Board, Hawaiian, Baby-Q, Mermaid or Pearl On The Way
Fall and Winter Themes:
Little Pumpkin, Snow Excited, Baby It’s Cold Outside, Santa Baby, a Little Boo Is Almost Due
Adventure and Travel Themes:
Twinkle Twinkle Little Star, Hot Air Balloon, Space, Airplane, Over the Moon, Western, Skiing Into Parenthood, Nautical, Cowboy, Jungle, Let the Adventure Begin, Our Chapter Begins
Other Themes:
Bows, Floral (pink and blue), Rock and Roll, Cloud Nine, Here Comes the Son / Sunshine, Little Princess, Adding S’More Love to Our Family, Western (Little Cowboy or Cowgirl on the way), Farmers Market / Locally Grown, A Tini One is On The Way, Vintage Ralph Lauren, Bebe Cafe, Bonjour Bebe, Blue Jean Baby, Little Dumpling, Bao In The Oven, Over The Moon, Cherry On Top, Pizzas and Pacifiers, Baby is Brewing, Apple of My Eye
Celebrations:
Let’s Par-Tea, Save the Date, Baby Dedication, Baby Brunch, Open House, Sip and See, Gender Reveal
Other Keywords:
Twins
Creator Collection Favorites
Woodland Storytime - Ligatura
Baby in Bloom - KidGooGoo
Butterfly Garden - Orabella Prints
Berry Sweet Berry - Wild Child Party Shop
Country Rustic - Cava Party Design
Delicate Safari - Jermolina Art LTD
New Products for Baby Showers
Acrylic Signs
Foil Guestbooks
Arch Invitations
Mini Candle Favors
Tips to Optimize the Customer Experience
Templates
Design products with templates for a user-friendly experience allowing customers to easily insert their name, date, and event details. Simplifying the process ensures a seamless experience to bring their vision to life.
Variety of Products
Offer a variety of products to provide a complete and coordinated package to the customer. This approach simplifies the shopping experience to easily purchase everything in one cohesive set. Check out the collection feature for specific product recommendations.
Offer Unique Designs and Products
Design and offer unique, intentional products that stand out, such as a round invitation styled like a vinyl record for a music-themed baby shower. This approach not only captures the attention but also resonates with customers and their chosen theme.
Optimize Your Listings
Optimize your listings by providing clear, detailed descriptions that explain the product's features, design, and purpose to help customers make informed decisions. Additionally, use accurate and relevant tags to ensure the product is easily discoverable.
Design Beyond The Baby Shower
Design with versatility in mind, crafting products that extend beyond the baby shower. Include thoughtful decor and gifts that can be given to the mom to be matching the theme of the shower or nursery. This not only broadens your market, but it also deepens meaning with customers.
Promote Your Products
Actively promote products on your own platforms, such as social media and websites to streamline the customer experience. Remember, you can earn extra earnings by referring traffic!
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