Creator Playbook // Creator Guides // Wedding

Creator Guide: Wedding 2025

Updated December 2024

The image showcases a stylish wedding celebration with a warm, modern aesthetic. A personalized invitation, wine bottle, and welcome sign feature elegant typography in a red and cream color scheme. Thoughtful details like engraved napkins, a custom ceremony fan, and a corkscrew add a refined touch. A joyful couple's framed photo completes the setup, set against a soft yellow background.

Enhance your wedding content by diving into our comprehensive guide revealing the latest trends, essential keywords, and must-have items.

Trending Color Palettes

  • Yellow Bridesmaid Dresses

    

    Butter Yellow

    Butter yellow brings a soft, radiant warmth to any palette, perfect for couples seeking a blend of cheerful energy and refined elegance. This creamy yellow hue pairs beautifully with neutrals, pastels, or earthy greens.

  • Jewel floral colors for a wedding

    

    Luxe Radiance

    Bold jewel tones like emerald, sapphire, and ruby bring opulence and romance to weddings, creating a stunning, timeless elegance across every detail.

  • Something Blue Wedding Color Trend

    

    Something Blue

    Timeless shades like powder blue, and navy, accented with soft oranges and pinks, silver, and warm beiges, give an elegant look. Focus on dreamy stationery with metallic gold or silver details to elevate the design.

  • A coral stationery suite.

    

    Coral Pink

    The coral wedding trend combines vibrant hues like true coral, soft peach, and terracotta with accents of sage green, dusty rose, and metallics for a romantic, modern look.

  • Bold Bloom Color Wedding Trend

    

    Bold Floral Blooms

    Bold wedding palettes are taking center stage, featuring vibrant hues like fuchsia, cobalt oranges, bright greens, and golden yellow to make a statement. Focus on colorful designs that exude energy and personality.

    

  • A pastel flatlay of fairytale wedding items in lavender and pale gold

    

    French Lilac

    Purple continues to trend in 2025. Soft, nature inspired tones are perfect for spring. This pairs well with neutrals, gold metallics, and pinks.

Theme Ideas

Wedding festivities are all about creating memorable moments—and that starts with the perfect theme. Whether you're hosting an engagement party, bridal shower, bachelorette bash, or the big day itself, the right theme ties everything together beautifully.

  • La Dolce Vita

    

    La Dolce Vita

    Create products for La Dolce Vita-themed celebrations inspired by vibrant Italian living. Use Mediterranean Blue, Tuscan Yellow, Italian Red, Olive Green, White, and Gold, with citrus, olive, or vineyard motifs. Design favors like olive oil, limoncello, or Italian tiles. 

  • Coastal Chic Trend

    

    Coastal Chic

    The TikTok coastal wedding trend merges nostalgic charm with seaside elegance, inspired by Nantucket and the Hamptons. Think soft palettes of white, sandy neutrals, muted blues, and greens, plus blush or gold accents, with products like watercolor stationery, nautical totes, or mini wine favors.

  • Old Money Wedding Trend

    

    Old Money

    The "old money" wedding aesthetic, popular with Gen Z, channels timeless elegance with European villa-inspired luxury. Think refined details like polka dots, monograms, foil accents, and palettes of ivory and gold, blush and champagne, or navy and cream.

  • Minimalist Design Trend

    

    Minimalist

    The minimalist wedding trend emphasizes simplicity and elegance with clean lines, neutral palettes, and curated details like modern typography and functional decor, highlighting love and authenticity through thoughtful personalization.

    

  • vintage wedding trend

    

    Vintage

    The vintage wedding theme blends timeless elegance with modern flair, featuring nostalgic touches like lace, polka dots, and muted palettes paired with contemporary accents for a balanced, sophisticated look.

  • The Social Club Wedding Trend

    

    Social Club

    The "social club" wedding trend for bachelorette parties channels vintage members-only vibes with chic décor, exclusive experiences, and refined activities like tennis, skiing, or beach outings.

  • Western Wedding

    

    Western

    The western wedding trend blends rustic elegance with cowboy chic, featuring earthy tones like rust, sage, and ivory, and luxe foils for a classy, upscale vibe.

  • Love Fancy Bridal Shower

    

    Love Fancy

    This bridal shower theme is a whimsical celebration with soft florals, ruffles, bows, and dreamy pastels, creating a chic, fairytale-like atmosphere for an intimate gathering.

  • Pearls and Prosecco Bridal Shower Trend

    

    Pearls and Prosecco

    This bridal shower trend blends elegance and glamour, celebrating champagne and pearls. Design with delicate pearl accents, champagne flutes, glittering details, and pastel hues like blush, ivory, and gold. Include products like mini champagne bottle labels for a fun touch.

  • Camp Bride Bachelorette Theme

    

    Camp Bride

    Inspired by The Parent Trap, this bachelorette theme turns rustic camping into a stylish celebration. Create collections with cozy blankets, s'mores kits, and matching shirts in earthy tones like forest green, warm neutrals, blush, and burgundy for a cozy, nature-inspired vibe.

  • The Cloud 9 Wedding Trend

    

    Cloud 9

    This trend creates a dreamy, ethereal atmosphere, ideal for engagement parties or bridal showers. When designing products, focus on airy elements like pastel hues, and cloud motifs. Incorporate cloud-inspired décor, and candles as favors to enhance the serene, magical vibe.

  • Rustic Elegance Wedding Trend

    

    Rustic Elegance

    The rustic elegance wedding trend blends the charm of nature with refined sophistication, combining rustic elements with elegant details. Focus on colors like earthy neutrals, soft greens, warm browns, and metallic accents like gold or copper.

  • Modern Wedding Trends

    

    Modern

    Modern weddings embrace minimalism and sleek, contemporary design. Focus on clean lines, bold fonts, and abstract or geometric patterns to create elegant, personalized touches.

  • Love in Bloom Wedding Trend

    

    Love In Bloom

    This bridal shower trend features vibrant, garden-inspired decor and fresh blooms. Guests often create their own bouquet at flower stations or take home seed packets as favors. Design personalized stationary, flower station signs, and arranging kits for an interactive touch.

  • Mars and Matrimony Trend

    

    Margs and Matrimony

    The "Margs and Matrimony" trend brings a festive twist with margaritas and bold colors like lime, coral, and turquoise. Design personalized tequila bottle labels or vibrant napkins to amplify the fun vibe. This is a great theme for engagement, bridal shower and welcome parties.

  • Off to the Alter Wedding Trend

    

    Off to the Alter

    The "Off to the Altar" bridal shower trend embraces a derby-inspired theme, where guests can don stylish hats for a festive, elegant atmosphere. This chic, celebratory look adds a touch of glamour and fun to the bride's journey to her big day.

Product and Design Trends

  • QR codes wedding

    

    QR Codes

    Couples are using QR codes on wedding products like invitations and signage for easy access to RSVPs, gift registries, and event details. Design elegant, customizable QR code templates that complement wedding themes while maintaining functionality and style.

  • Wedding Matches Trend

    

    Matches

    Matches are trending for weddings as chic, nostalgic favors that guests can use and keep as mementos and use for home decor. Get creative by designing matchboxes with personalized monograms, wedding dates, or artwork that reflects the couple's theme.

  • Letters to the bride notebook

    

    Letters to The Bride

    The "letters to the bride" trend involves bridesmaids and loved ones writing heartfelt notes to the bride, often compiled into a keepsake notebook or box. Design custom notebooks with the brides name and include who the letters are from in the template.

  • Wedding Napkin Trends

    

    Napkins

    Couples are personalizing wedding napkins with monograms, fun facts, or pet illustrations for added charm. Trending designs also include "how we met” napkins with their first text or dating app conversation or “where we met” napkins featuring their special location.

  • Wedding Lawn Games

    

    Let the Games Begin

    Interactive experiences like pickleball and lawn games have been trending at weddings, fostering connection among guests. Create personalized products with the couple's names, wedding date, or custom artwork to make these activities memorable and on-theme.

  • Late night snack wedding trend

    

    Late Night Snack

    Couples are keeping the party going with late-night wedding snack offerings like pizza, burgers, tacos and more. Design personalized, eye-catching products that enhance the experience, from custom snack packaging to themed décor and stylish signage.

  • Welcome Bags

    

    Welcome Bags and Stationery

    With wedding weekends becoming more popular, design stylish and practical welcome bags and itineraries that set the tone for the celebration. Focus on including items like personalized tote bags, detailed schedules and meaningful gifts to enhance the guest experience.

  • Bar menu trends

    

    Bar Menus

    Wedding bar menus are getting a playful twist with signature cocktails named after couples’ pets or featuring pets as the “hosts” of the bar, adding charm and personality. Creators should also include mocktail options in their designs to cater to the growing trend of alcohol-free celebrations.

  • Color Palette Attire

    

    Color Palette Attire

    Couples are incorporating their wedding color palettes into invitations, subtly suggesting guests dress in complementary hues for a cohesive, photogenic event. Create invitations or include inserts with elegant color swatches or wording that aligns with the couple's theme.

  • Backdrop Wedding Trend

    

    Backdrops

    Backdrops have become popular at wedding festivities, offering guests a stylish and personalized spot for photo opportunities. Custom and themed designs add a fun, Instagram-worthy touch to any occasion.

  • Wedding Fan Trends

    

    Wedding Fans

    Design unique wedding fans by incorporating the ceremony program details alongside decorative elements like the couple’s monogram, wedding date, or floral accents that match the theme. Offering these is functional and stylish for guests to use throughout the event.

  • Unique Wedding Favors

    

    Bottle Labels

    Unique wedding favors like mini wine, champagne, or olive oil bottles are increasingly popular, offering guests a personalized and practical keepsake. Creators can design custom bottle labels featuring the couple’s names, wedding date, or meaningful artwork to add a touch to the couple's theme.

    

  • Luggage Tags for Wedding

    

    Luggage Tags

    Couples hosting destination weddings are embracing luggage tags as dual-purpose wedding favors and creative seating chart elements. Personalized with guests' names, these keepsakes not only guide guests to their seats but also double as a practical souvenir for future travels.

  • Milestone design trends

    

    Milestone Designs

    For a unique guestbook experience, couples are inviting guests to write heartfelt notes to be opened on future anniversaries. A popular example includes signing bottles of wine for the couple to uncork and enjoy on each anniversary.

  • Wedding Bandana Trends

    

    Bandanas and Scarves

    Couples are getting creative with custom bandanas or scarves as wedding favors, offering a stylish and fun accessory for guests to wear and dance with throughout the weekend. These versatile keepsakes add a playful touch to the celebration while serving as a lasting memento.

  • Unique Wedding Favors

    

    Wax Seals

     Wax seals are making a comeback in weddings, adding a touch of elegance and personalization to invitations, menus, and escort cards. Couples love incorporating this timeless detail to elevate their stationery with a modern yet classic flair.

    

More Popular Themes, Designs and Products



  • Styles:

    Beach, Fall, Sunflower, Elegant, Rustic, Elegant, Photo, Monogram, Simple, Digital, Formal, Modern, Simple, Destination, Boho, Funny, Vintage, New Years Wedding, Winter Wedding, Passport, Christmas Wedding, Gothic Wedding, Classic, Floral, Tropical, Retro, Coastal Chic, Old Money, Mediterranean

    Themes:

    Pearls and Prosecco, Traveling from Miss to Mrs, She's Tying the Knot, Lake Wedding, Enchanted Forest, Lucky in Love, Book Theme, Love at First Spritz, La Dolce Vita, Social Club, Veuve Before Vows, Margs and Matrimony, She’s Scooped Up, Cloud 9, Bride in Bloom, Petals and Prosecco, Something Blue, She Found Her Main Squeeze, Till Death Do Us Party, Love is Brewing, Couple Shower, Tea Party, Coastal Chic, Italian Summer, Mediterranean, Love in Bloom, I Do BBQ, Last Trail Before the Veil, Camp Bach, A Tini Bit Engaged, On Cloud Wine, Drunk In Love, PJ's and Prosecco, Last Rodeo, Vino Before Vows

    Religious and Cultural Weddings:

    Catholic, Christian, Indian, Mexican, Muslim

    

  • Colors:

    Emerald Green, Purple, Dusty Blue, Rose Gold, Black and White, Black and Gold, Jewel Tones, Navy Blue, Rose Gold and Black, Green and Gold, Navy and Burgundy, Black and Red, Blue and White, Pink, Royal Blue + Gold, Sunset Tones, Red, Earthy Neutrals, Italian Sunset, Butter Yellow, Sage Green, Coral, Dusty Blue

    Years:

    1, 5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 60

    Other:

    Surprise Bridal Shower, Save The Date Photo Strip, Groomswoman / Groomsmaid Gifts, Pearls, Bows

    Bridal Emoji Game, Newspaper Wedding Program, QR Codes, Recipe Cards, Letters to the Bride

    

Creator Collection Favorites

These collections are some of our favorites, showcasing Creators' seamless incorporation of theme and a variety of customizable products. The cohesive feel of each collection, paired with intentional cover photos and videos that evoke a vibe, helps customers truly envision their wedding festivities.

New Products for Weddings

  • Foil Napkins

    

    Foil Napkins

    Foil napkins add a touch of elegance to weddings. Include the couple’s names, wedding date, or custom monograms. Note, this product is available for select Creators.

    APPLY HERE

  • Foil Guestbooks

    

    Foil Guestbooks

    Foil guestbooks bring a luxe, personal touch to weddings and bridal showers. A growing trend we've also seen is bridesmaids creating a keepsake book and writing heartfelt letters to the bride, making it a cherished keepsake. CREATE YOUR OWN

  • Acrylic Signs

    

    Acrylic Signs

    Acrylic signs are a modern, stylish way to elevate wedding festivities, perfect for welcome displays, seating charts, bar menus and more. Creators can design on these to match a unique aesthetic or theme. CREATE YOUR OWN

  • Elegant acrylic wedding invitation

    

    Acrylic Invitations

    Acrylic invitations offer a sleek, sophisticated touch to wedding festivities, making a bold statement from the very first impression. Create these with vibrant colors, elegant typography, and custom details that reflect a couple's style. CREATE YOUR OWN

  • Arch style wedding invitation

    

    Arch Invitations

    Arch-shaped paper invitations are a trending design choice, offering a chic, modern twist on traditional wedding invites. Incorporate unique design elements to enhance the arch’s elegant silhouette, making it a standout to set the tone. CREATE YOUR OWN

  • Vellum Invitations

    

    Vellum Invitations

    Elevate the charm of your event invitation suite with our vellum paper. This transparent overlay is meticulously crafted to enhance the beauty of your invitations, offering a touch of timeless elegance. CREATE YOUR OWN

Tips to Optimize the Customer Experience

  • Themed Collections

    

    Themed Collections

    Design collections around a central theme, ensuring the products share a cohesive vibe through complementary colors, patterns, and aesthetics. This approach allows for a unified look while maintaining variety.

  • Template set up

    

    Templates

    Design products with templates for a user-friendly experience allowing customers to easily insert their name, date, and event details. Simplifying the process ensures a seamless experience to bring their vision to life.

  • Offer a variety of products in a collection

    

    Variety of Products

    Offer a variety of products to provide a complete and coordinated package to the customer. This approach simplifies the shopping experience to easily purchase everything in one cohesive set. Check out the collection feature for specific product recommendations.

  • Offer Unique Products and Designs

    

    Offer Unique Designs and Products

    Design and offer unique, intentional products that stand out, such as a round invitation styled like a vinyl record for a music-themed wedding. This approach not only captures the attention but also resonates with customers and their chosen theme.

    

  • A table setting comprised of soft colors.

    

    Cover Photos and Videos

    Upload photos and videos of your product to Media Manager to capture attention and inspire customers. Display products in real-life settings, match the vibe of your design with cohesive props, and ensure the product remains the focal point with thoughtful composition.

  • Optimize your listings

    

    Optimize Your Listings

    Optimize your listings by providing clear, detailed descriptions that explain the product's features, design, and purpose to help customers make informed decisions. Additionally, use accurate and relevant tags to ensure the product is easily discoverable.

  • Design Beyond The Wedding Day

    

    Design Beyond The Wedding

    Design with versatility in mind, crafting products that extend beyond the wedding day. Include thoughtful anniversary gifts, newlywed keepsakes, and meaningful mementos in collections. This not only broadens your market but also deepens meaning with customers.

  • Promote your products

    

    Promote Your Products

    Actively promote products on your own platforms, such as social media and websites to streamline the customer experience. Remember, you can earn extra earnings by referring traffic! 

    

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