Creator Playbook // Creator Guides // Birthday
Creator Guide: Birthdays 2025
Updated February 2025
Elevate birthdays to unforgettable experiences by creating tailored content that caters to customers' needs. Dive into this comprehensive guide to learn the latest trends, keywords, must-have products, and more. Transform your store to the ultimate birthday destination!
Trending and Popular Birthday Themes - KIDS
Dinosaur
Stomp, chomp, and roar— develop "Three-Rex" and dino-mite "Onasaurus" celebrations! Design "Rawr-some" dinosaur footprint floor decals and personalized fossil dig kits to make the prehistoric party truly epic!
Beach Club
Make waves with a Beach Club Birthday! Focus on coastal blues, sandy neutrals, retro surf designs, cabana stripes, and minimalist wave patterns. Design custom beach towels and tumblers will give little guests a first-class seaside experience. A popular keyword is also "The Big One" for a 1st birthday.
Animals
Get wild with developing an animal-themed birthday, where popular phrases like "Wild One", "Two Wild", "Two at the Zoo", "Young Wild & Three", and "Fourever Wild" set the tone for an untamed celebration!
Bow Floral
Develop a chic bow & floral birthday theme with soft pinks, pastel purples, and elegant gold accents, incorporating dainty bows, and delicate florals. Design bouquet station signs for a fun, interactive floral experience! A popular keyword to go with this theme is "Fancy One" for a 1st birthday
Golf
It’s time to par-tee by designing a golf-themed birthday, where trending phrases like "Time to Par-Tee," "Hole in One," "Two Fore!," and "Three Under Par" take center stage! Focus on classic golf greens, navy blue, and crisp white, incorporating argyle patterns, golf carts, and putting greens into designs.
American Boy
Design a bold and patriotic "All American Boy" birthday with keywords like "Stars, Stripes & Fun," and "Born to Be Free," to capture the spirit of pride! Focus on vibrant reds, whites, and blues, incorporating stars, stripes, and bold eagle graphics.
Race Car
Design a Race Car birthday with keywords like "Fast One," "Two Fast," "Can't Catch Me, I'm Three," and "Need Four Speed." Focus on bright reds, checkered blacks and whites, and racing flag patterns, incorporating speeding cars, tire tracks, and checkered flags into your designs. Unique products to offer include personalized pit crew t-shirts and "Racer's VIP Passes".
Football
Design a Football themed birthday and include keywords such as "First Year Down", "3rd Down", to bring energy to the celebration. Focus on green turf, white stripes, and bold team colors while also including football helmets, goal posts, and football graphics. Unique products to offer include custom footballs, ticket-style invitations, and custom football style jerseys.
Rock On
Design a high-energy Rock On Music birthday with keywords like "One Rocks," "Rock On," and "Born to Rock." Focus on bold blacks, electric blues, and vibrant purples, incorporating guitars, microphones, music notes, and edgy lightning bolt graphics. Include custom "Rock On" t-shirts and personalized guitar pick party favors to your offering.
Fairies
Bring the magic to life with a Fairy birthday theme, featuring keywords like "Fairy First," for a truly enchanting experience! Focus on pastel pinks, lavender, and soft golds, incorporating delicate wings, fairy dust, and flowers. Unique products to offer and design include foil invitations and enchanted party favor bags.
Retro Smiles
The Retro Smiles theme is all about celebrating happiness, blending playful patterns and nostalgic elements for a joyful, lively atmosphere. Key phrases like "One Happy Dude" should be featured, with smile artwork on balloons, banners, tablecloths, and napkins, while peace signs and tie-dye patterns enhance the retro vibe—just remember to avoid copyrighted designs!
Disco
Time to boogie into another year! This retro-glam theme shines with silver, neon pink, electric blue, and purple. Incorporate disco balls and starburst patterns into a “Stayin’ Alive & Turnin’ Five” theme on custom invitations, personalized dance floor decals, and party hats to set the retro mood.
Fiesta
Get ready to taco ‘bout a birthday! With bold reds, yellows, oranges, and turquoise, this lively theme comes to life with “Nacho Average Birthday,” "1st Fiesta," and "Three-esta" keywords. Utilize papel picado and piñata motifs on custom banners, table runners, and include custom hot sauce favors to infuse festive flair!
Monster Truck
Start your engines for an action-packed celebration! Featuring muddy browns, fiery reds, bold blacks, and neon greens, this theme roars to life with a “Revved Up & Ready to Roll” theme. Feature tire tracks and oversized trucks on custom car wall decals, party favor bags, and themed wrapping paper.
Farmers Market
Freshly picked and ready to celebrate! A rustic, farm-fresh theme with earthy greens, warm oranges, and soft yellows. Create “Berry First Birthday” and “Locally Grown” collections featuring tote bags, aprons, and mason jars. Designs featuring gingham, farm animals, and fresh produce add the perfect countryside charm.
Silly Goose
Create a gaggle of fun with soft blues, yellows, and pastels. Designs featuring goofy geese, pond ripples, and feather details pair perfectly with phrases like “Alex is One Silly Goose!” and “Waddle We Do? Party!” on onesies, welcome signs, and themed stickers for a lighthearted celebration.
Space
Blast off by designing an out-of-this-world celebration featuring planets, rockets, and twinkling stars. Top keywords include “1st Trip Around the Sun” and "Two the Moon". Design bibs, galaxy-themed alien wall decals, and “One Giant Leap for Kate” t-shirts.
Sea Life
Make waves with an ocean-inspired bash featuring aqua blues, sandy neutrals, and coral pinks. Designs featuring whales, mermaids, and pirates bring life to “Two the Sea” backdrops, "Oneder-the-sea" Go Fish playing cards, and fish wall decals for a tidal wave of fun.
Mermaids
Create an under-the-sea adventure filled with seashells, scales, and starfish in shimmering purples, teals, and pearly pinks. Top keywords include "Two The Sea," "Fourever a Mermaid," and “Let’s Shell-ebrate!” Design custom mermaid beach towels for a fin-tastic birthday bash.
Ducks
Celebrate a little one’s first year with rubber duckies, rippling water, and bubbles. A sweet and sunny theme with soft yellows, baby blues, and pastel oranges. Create a collection around “One Lucky Duck” T-shirts, duck-themed party plates, and custom baby bibs for an adorable first birthday.
Onderful
A whimsical way to mark the first year, featuring hot air balloons, stars, and soft clouds. Whether it’s “Mr. Onederful,” “Isn’t She Onederful?” or “A Onederful World,” these phrases shine on milestone posters, star cake toppers, and personalized Hershey's Miniatures for a dreamy celebration.
No Theme - Just Birthday!
A timeless, minimal theme with classic colors, confetti patterns, and festive balloons. Designs work well with “Hooray, It’s My Day!” keyword. Offer the stationery and party decor in multiple on trend color palettes to ease the customer experience.
Trending and Popular Birthday Themes - Adults
A Tini Bit Older
Shaken, stirred, and officially one year older! This chic, cocktail-inspired theme features dirty martinis, espresso martinis, and a touch of glam. Create collections with cocktail napkins, personalized martini glass charms, and sleek bar mats to set the mood for a stylish soirée. This theme pairs well for a "dirty thirty" celebration.
RIP My _____
Mourn the loss of youth, metabolism, or bedtime flexibility with a tongue-in-cheek “funeral” for another year gone. “RIP My 20s” tombstone arch invites, custom memorial-style koozies, and playful skull wall decals turn this darkly funny theme into the ultimate send-off.
Beach Club
Sun, sand, and sipping something strong—this theme is all about a laid-back, luxury vibe. Think vintage resort aesthetics, cabana stripes, and seashell motifs on “Another Year, Another Piña Colada” round beach towels, beach totes and classic wine tumblers for the ultimate chic and coastal celebration.
In My _____ Era
This theme is a trendy, personalized celebration where the guest of honor celebrates whatever "era" they are in. Whether it’s 20's, 30's, 40's or 50's, the theme is bold, colorful, and fun, often refelcting a 70's style including lots of glitter and disco balls for an extra special touch.
Apres Ski
Think cozy chalet vibes, vintage ski lodge aesthetics, and a touch of après-chic. “Ski Ya Later, 20s, 30's, 40's.." is a popular keyword to go with the theme. Design sweatshirts and personalized morphing mugs for hot toddies to bring mountain magic to the party.
Golf
Whether celebrating Thir-Tee, Four-Tee or just here for the Par-Tee, this theme is all about classic greens, golf carts, and argyle patterns. A full collection of party themed golf accessories including towels, balls, and even club covers make for a hole-in-one birthday bash.
Retro
Throw it back to the good ol’ days with a mid-century modern, Palm Springs-chic vibe. Think pastel desert tones, retro motel signage and vintage stripes for that perfect aesthetic. You can even go down the route of a festival vibe for music lovers!
Disco
Sparkle, shine, and dance through another year! With disco balls, funky patterns, and shimmering metallics, this theme is perfect for “Staying Alive at 35” drink tumblers, party plates, and custom birthday banners with a Studio 54 flair for a night of non-stop grooves.
Boho Picnic
Laid-back luxury meets effortless charm with soft neutrals, dried florals, and woven textures. Picture “Aged to Perfection” outdoor activities with custom frisbees, cornhole sets, and wine glasses for a birthday celebration that’s equal parts fun and chic.
Western
Design a birthday that’s wild, rustic, and full of Southern charm! “Raising Hell at 25” and “Fortieth Rodeo,” are popular keywords. This theme calls for cow-print koozies, custom campfire wall decals, and bandanas for a rowdy good time.
Tropical Soiree
Design a tropical paradise birthday with palm leaves, fruity drinks, and warm sunset hues. “Aloha to Another Year” is popular to use for the theme. Design tropical-themed stemless wine glasses, custom tiki bar top signs, and vibrant floral-print napkins for a celebration that feels like an endless summer.
90's Baby
If you grew up with Tamagotchis, slap bracelets, and dial-up internet, it’s time to celebrate like it’s 1999! Create the ultimate throwback party with “Floppy Disks & Frosted Tips” cassette-style stickers, personalized neon fanny packs, and checkered-print paper cups for the ultimate throwback.
Product and Design Trends
Scribble Design
The scribble trend is making waves across birthdays with a playful, vintage hand-drawn look. This artistic style adds a unique, personal touch to celebrations evoking a nostalgic yet modern charm with its whimsical, imperfect lines.
Party Hats
Paper party hats can be a unique customizable item to offer in your collections. Add trendy designs, graphics that go with the theme and personalization to make the product fun!
Faces
We're seeing a fun trend of incorporating faces into decor items to celebrate the person of honor—whether it’s on banners, bunting flags, wrapping paper, cupcake toppers, or stickers— it adds a personal touch to the celebration!
Banners
Banners that match a party theme make a bold statement and serve as a showstopping focal point, instantly elevating the atmosphere and tying all the decor together for a cohesive, memorable celebration.
Fun Facts
Add some fun facts to your offering by incorporating them on napkins or other decor pieces! Not only does it bring a playful touch to the event, but it also sparks conversation, letting guests learn something unique they may not have known.
Milestone Facts
Milestone fact designs are trending for kids' birthdays, especially for their first year, as they highlight memorable moments like their favorite food, first word, and other adorable milestones. These custom designs create a keepsake that captures the essence of the child's early years in a fun, meaningful way.
Milestone Photos
Milestone photo designs are a great way to showcase a year of change, whether it’s celebrating a child’s first birthday with a visual timeline of their growth or highlighting key moments for an adult milestone birthday. Include photos on banners, bunting flags, foam boards and more.
Stickers
Stickers are a versatile party essential that can be used in so many creative ways! Design to match the party vibe for everything from thank-you favors and cupcake toppers to decor accents, ensuring every detail ties into the theme and adds a fun, personalized touch.
Favor Boxes
Favor boxes are a thoughtful way to send guests home with a special thank you while also tying into your party theme. Plus, we now offer a larger size, giving customers more space to fill with fun, themed goodies!
Station Signs
Station signs at birthday parties are a great way to guide guests through interactive experiences. One popular trend we’ve seen, especially at girls' parties, is a "charm station," where guests can create their own custom charm bracelets or necklaces.
T-shirts
Create custom matching birthday t-shirts for the whole family that tie into your theme. Personalize each design with fun, coordinating graphics, names, and catchy phrases to make everyone photo ready!
Welcome Signs
Welcome signs are the perfect way to set the tone for any celebration. They're a must-have addition to any collection and help elevate the overall vibe to make every guest feel like they’ve stepped into a curated experience.
Balloons
Elevate any birthday collection with custom balloons that add a fun and festive touch. Whether you choose bold patterns, personalized messages, or themed designs, balloons instantly set the scene for a picture-perfect party. From elegant milestone birthdays to playful kids' themes, they’re the ultimate décor piece that makes any space feel special.
Hot Sauce
Design custom hot sauce to add a fiery touch to a birthday celebration. This bold and flavorful favor is perfect for themes like Fiestas, BBQs, or any party that brings the heat. Personalize labels with fun phrases like “Still Sizzlin’,” or “Too Hot to Handle” to spice up the celebration and leave guests with a memorable (and delicious) takeaway.
Wrapping Paper
Wrapping paper adds a special touch and festive flair to a celebration. Adding customizable wrapping paper designs to your thematic collection allows those attending the party to make their gift more memorable. Focus on incorporating vibrant patterns or motifs that align with the birthday theme and custom touches like names, special messages, or personal photos.
Drink Favors
A fun and functional favor, custom drink packets make every birthday celebration a little sweeter (or stronger)! With options like lemonade, hot cocoa, margarita, coffee, and tea, there’s a perfect match for any theme. Create cozy hot cocoa packets for an Après Ski party, refresh guests with lemonade for a boho picnic, or spice things up with margarita packets for a festive fiesta!
More Popular Themes and Designs
All Themes:
Monster Truck, Superhero, Princess, Rainbow, Dinosaur, Unicorn, Halloween, Baseball, Football, Butterfly, Construction, Farm, Carnival, Space, Train, Under the Sea/Mermaid, Ninja, Pool Party, Trampoline Park, Pirate, Tractor, Flamingo, Shark, Roller Skating, Laser Tag, Soccer, Tea Party, Dragon, Neon, Trampoline, Safari, Western, Ice Cream, Donut, Video Game, Tie Dye, Camping, Pool, Candyland, Sports, Horse, Cowboy, Bowling, Beach Club, Surf, Bows, Golf (Par-tee), Retro, American Boy, Race Cars, Rock On (Music), Retro Smiles, Disco, Farmers Market, Fiesta, Silly Goose, Space, Sea, No Theme (Just birthday!)
Key Milestones:
1st, 2nd, 3rd, 4th, 5th, Quinceañera, 16th, 18th, 21st, 30th, 40th, 50th, 60th, 65th, 70th, 80th
Adult:
A Tini Bit Older, Partee, Thir-Tee, Staying Alive at 35, Ski Ya Later, Beach Club, In My Era, RIP, Boho Picnic, Western, Tropical Soiree, 90’s Baby, Retro, Disco, Apres Ski, Roaring Twenties, Studio 30 (or 40, 50..) Aged to Perfection, Dirty 30, Fabulous at 40, 50 and Thriving, Thirty Flirty and Thriving, Cheers to 70 (or 80, 90…)
1st Birthday:
Wild One, Berry First, First Trip around the Sun, Sweet One, One Happy Camper, One in a Melon, Hole in One, Fairy First, First Rodeo, Spooky One, Onederful World, Mr Onederful, First Fiesta, One Sweet Peach Birthday, Onederland, Rookie of The Year, First Year Down, Onasaurus, The Big One, Fast One, Fancy One, One Rocks, Born to Rock, One Happy Dude, First Fiesta, Locally Grown, One Silly Goose, One Giant Leap, Onder-the-sea, 1st Rodeo, One Lucky Duck, Winter One-derland, Some Bunny is One, Bee One
2nd Birthday:
Two Sweet, Two Wild, Oh Twodles, Two Fast, Racin’ into Two, Born Two Be Wild Birthday, Two The Moon, Two Cute, Two Fast, Two The Zoo, Chugga Chugga Two Two, Beary Cute Two, Berry Second Birthday
3rd Birthday:
Three-Rex, Young Wild and Three, Third Down, Three-esta, Three Ring Circus, Under The Three, Threenager, Bee-ing Three, Three Scoops of Fun
Creator Collection Favorites
New Products for Birthdays
Foil Napkins
Acrylic Signs
Acrylic Invitations
Arch Invitations
Mini Candle Favors
12 oz Paper Cups
Tips to Optimize the Customer Experience
Themed Collections
Design collections around a central theme, ensuring the products share a cohesive vibe through complementary colors, patterns, and aesthetics. This approach allows for a unified look while maintaining variety.
Templates
Design products with templates for a user-friendly experience allowing customers to easily insert their name, date, and event details. Simplifying the process ensures a seamless experience to bring their vision to life.
Variety of Products
Offer a variety of products to provide a complete and coordinated package to the customer. This approach simplifies the shopping experience to easily purchase everything in one cohesive set. Check out the collection feature for specific product recommendations.
Unique Designs and Products
Design and offer unique, intentional products that stand out, such as "dino excavation kits" for a dinosaur theme. This approach not only captures the attention but also resonates with customers and their chosen theme.
Cover Photos and Videos
Upload photos and videos of your product to Media Manager to capture attention and inspire customers. Display products in real-life settings, match the vibe of your design with cohesive props, and ensure the product remains the focal point with thoughtful composition.
Optimize Your Listings
Optimize your listings by providing clear, detailed descriptions and tags that explain the product's features, design, and purpose to help customers make informed decisions. Additionally, use accurate and relevant tags to ensure the product is easily discoverable.
Design Beyond Birthday
Design with versatility in mind, crafting products that extend beyond birthday. Include thoughtful decor and gifts that can be given to the birthday of honor matching the theme.
Promote Your Products
Actively promote products on your own platforms, such as social media and websites to streamline the customer experience. Remember, you can earn extra earnings by referring traffic!
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