We are currently living in a world where ‘digital’ is becoming more and more popular. Having a strong online presence in today’s digital age is crucial for businesses of all sizes. Digital resources can help businesses reach a wider audience, improve brand awareness, and increase sales.
It’s important to keep in mind everything that goes into creating and maintaining an online presence. We’ll go over how to use digital resources to promote your business in a variety of different ways!
What is digital promotion for business?
Let’s start by asking “what is digital promotion?”
Digital promotion is when you use online resources to promote a product or service. This includes using different channels, such as social media, email marketing, content marketing, and paid advertising.
Main Benefits of Digital Promotion for Businesses:
- Increased brand visibility
- Improved customer engagement
- Higher conversion rates
How can I use my digital profile to promote my business?
Your digital profile can include your website and/or social media profiles. Using these platforms can be the perfect way to promote your business and engage with customers.
Create Compelling Content
Make sure your website and any social media profiles have high-quality and relevant content. This will help with engagement and inform your target audience of what your business is all about. Use visuals and videos to make your content more engaging.
Pro Tip: You can design digital prints on Zazzle! Feel free to create digital content, download it and use it as a way to help promote your artwork and designs on other online platforms.
Optimize for Search Engines
Use SEO techniques to help improve your website’s visibility on search engines like Google and Bing. By doing this, any potential customer will be able to find your business when they search online.
Use Calls to Action (CTAs)
CTAs encourage your website visitors and social media followers to take a specific action, such as signing up for your newsletter or making a purchase.
How To Promote Your Zazzle Store
There are plenty of resources available to help promote your Zazzle store and designs. Here are some quick and easy tips to help you get started:
- Create designs and collections: As a Zazzle Creator, you already have one of the most important skills… you have the creativity to create designs and artwork! The next step is making sure those designs get seen and ultimately purchased. We recommend using a free tool like Google Keyword Planner. This tool gives you more information about what people are searching for on Google. You can also use Google Trends or just do a simple search on Google for the kind of product you’re wanting to design for. After researching, designing and publishing your artwork on Zazzle, add related and relevant designs to your very own Zazzle collection! Collections help promote other products and are a great way to share on other platforms and social media profiles.
- Leverage social media to share: Social media marketing and influencing has played a huge part in how people are consuming content and ads in today’s world. Use this to your advantage by investing more time and effort in your social media profiles. This can also be a great way to network with other Creators and be in the know for what’s trending! Some social media platforms we recommend starting with: Instagram, TikTok, Pinterest, Facebook and Twitter
- Write blog content: If you have your own website or blog, this is a great opportunity to write articles on topics that will help support your designs and curated collections. If you don’t have your own blog but enjoy writing, look for guest posting opportunities on existing blogs that focus on similar topics as your design content!
What are some examples of digital marketing?
- Social media marketing: Social media platforms can be such an amazing resource for reaching and connecting with a targeted audience.
- Email marketing: Email marketing is a way to send promotional emails to a list of subscribers and customers. This is great for building customer relationships and driving more sales.
- Content marketing: Content marketing focuses on creating great content in the form of blog posts and videos. By doing this, it’ll help attract and inform any existing and new potential customers.
- Paid advertising: Using online paid advertising means using ad methods such as pay-per-click (PPC) ads and display ads. These types of ads can be targeted to specific audiences to help drive more traffic and ultimately, more sales!
Tips for using digital resources to promote your business
Define your audience: Defining the audience for your product or service makes it easier to target your digital marketing efforts to the right audience.
Create a content calendar: A content calendar helps you plan and plan your digital marketing efforts to ensure you consistently post quality content.
Use analytics: Use analytics tools to track the performance of your digital marketing campaigns. This allows you to make data-driven decisions and optimize your campaigns for better results.
Consider outsourcing: If you don’t have the time or resources to manage your digital marketing efforts, consider outsourcing to a digital marketing agency or freelancer.
Digital resources offer businesses the opportunity to reach a wider audience, increase brand awareness, and generate more sales. By optimizing your website and social media profiles, leveraging various digital marketing channels, and following best practices, you can effectively promote your business online.
By following these tips, you’ll learn how to effectively use digital resources to promote your business and achieve your business goals.
Eoin is a Content Specialist at Zazzle in Cork. He’s recently bought a house with his fiancée, and thus most of his time these days is spent trying to keep the walls from caving in and the wolves from the door. Still, he’s always open to book, game, and movie recommendations, so if you have some, let him know: he’ll add them to a very, very long list.
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