In the modern world, it’s not enough to simply design a website and hope prospective clients will find it. To be truly effective at reaching people, you need to engage them via social media. Marketing your business on social media can make a real difference in your bottom line. With so many social media channels available, there are dozens of ways to make your digital presence known and establish a strong connection with your clients.
Choose Your Platforms
Using social media to market your company is a powerful way to leverage awareness for your product and establish a recognizable name for yourself. A 2018 study conducted by Pew Research Center found that 69% of people use at least some form of social media, which includes Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn, and WhatsApp. Each provides your business with an opportunity to reach your desired audience in a very specific way.
Successful businesses tend to optimize their social media pages to provide regular updates. Getting to know your customers in a way that feels more organic and authentic can be extremely valuable in industries where one-on-one contact truly matters, such as retail and medical. YouTube and Snapchat can transform your marketing efforts significantly by adding a personalized element to the equation. Many businesses use WhatsApp to directly engage with their customers through informative messaging. In addition to that, LinkedIn is particularly valuable for securing leads in your industry, networking with like-minded individuals, and building a valuable database of clientele.
What You Should Post
Small and large businesses alike can benefit from social media marketing and promotion. The key is to post meaningful content that doesn’t get lost in the clutter of information. Your posts and images should stand out. Remember that people follow your page for a reason. They’re already engaged, and it’s up to you to post content that they can actually use and benefit from in some way. Ideally, you’ll produce dialogue that not only intrigues potential clients but also excites existing customers and generates more leads by trying a few of the following suggestions.
A great tool for creating digital content for social media is Zazzle’s easy-to-use design tool. Design your assets using your brand colors, fonts, photos and logo. Then, export the design to use on your social media channels!
Post Live Videos
There’s no better way to show the face behind the name than to post a video. If your company is new, you might post an introduction and share a few words about your product. Use videos to announce new product launches, sales, or special events that you want to share with as many people as possible.
Host Regular Contests
One of the best ways to engage your clients is to have content that will intrigue your existing followers and new visitors who are just getting to know your brand. Whether it’s a product giveaway or a temporary free trial for something that you offer, a contest will draw people into your marketing sphere.
Share Quality Content
Adding fun facts, user-friendly tips, advice, and shareable content is key to boosting your conversions in the long term. However, while it’s important to update your social media channels regularly, it’s not necessary to post multiple times a day unless your business is run solely through those platforms. You don’t want to risk losing interested clients because they are overwhelmed with too many posts.
Schedule Your Posts
There are many useful applications designed to relieve you of the burden of social media engagement, and they make it easy to post when it is most convenient for you. For example, with Hootsuite, you can easily schedule and manage all of your content while at the same time keeping an eye on the success of your posts.
Promoting Your Social Media
The best way to be sure that everyone knows you’re on social media is to make sure that fact is widely publicized. Your website should contain direct links to each of your social media channels so that users can quickly and easily click through and follow you. You should also promote those connections on your other marketing collateral, such as your business cards, flyers, posters and banners. Including your logo is an easy way to convey your message; they’re highly recognizable and let people know where to find you.
From Weddings to Tech, our Zazzle Contributors are experts on a wide variety of topics and information. We hope their advice and ideas will help you be inspired!
These are some great tips! Thanks for the thoughtful information!