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This store is really an outlet that answered the question, "what is it, would you do everyday without ever getting tired?" and thus playing with graphics and imagining them in everyday use came up. I love thinking of different emotions the items would invoke and how they would fit in everyday use, from your favourite blanket to snuggle in, a wallpaper that brings life and interest to a room, a little boy's backpack filled with his favourite rocks and trinkets, to a little girl's favourite backpack in her favourite colour and filled with all her favourite things. This store would basically be all the things I would personally surround myself in and in my mind it would invoke the very same feeling in the people who purchase my items.