Travel Memory Gifts

Souvenirs have been regarded as highly significant material objects. People consider a souvenir which can keep and evoke travel memories to be the most meaningful and cherished one. In the journey, tourists tend to collect material objects as souvenirs to make their memories tangible. After the journey, these souvenirs serve as symbols of travel experience and evoke memories. On the one hand, memories can be kept by a meaningful souvenir. On the other hand, memories attached on a souvenir make the souvenir cherished by people. In summary, the objects keep the memories and meanwhile the memories keep the objects as well. The subtle, emotional connection linking objects and memories makes both association between people and objects, people and memories last longer. By studying the emotions that people hold toward souvenirs and the relation between souvenirs, memories and tourists, it is possible to find out how to strengthen, or further, to build this connection.