Creator Playbook // Creator Guides // Wedding

Creator Guide: Wedding 2024

Updated March 2024

Enhance your wedding content and design unforgettable products for customers. Dive into our comprehensive guide revealing the latest trends, essential keywords, and must-have items.

Trending Color Palettes (NEWLY ADDED!)

  • Deep red table decorations.

    Crimson Red

    Embracing the passionate allure of red, this trend is a celebration of love and sophistication. The color pairs well with soothing greens, warm coppers and gentle blush tones.

  • A navy blue stationery suite.

    Blue Opulence

    This rich and vibrant shade symbolizes depth, loyalty, and the profound connection with others. Gold accents are often used to add more of a classic touch to the palette.

  • A bouquet of orange and red flowers.

    Sunset Inspired

    This color palette is a celebration of the season's rich tones and the vibrant allure of wildflowers including burgundy, mustard, sage green, pinks and purples, sunset reds and earthy neutrals.

  • A white invitation with western motifs.

    Western Saddle

    Incorporates calming earthy neutrals, rustic browns, copper accents, sage greens, golden burgundy and whites to pull together a rustic, yet elegant wedding.

Trending Color Palettes

  • A sage green stationery suite.

    Sea of Greens

    These mellow earth tones are perfect for a more classic wedding, and can be accompanied by a pop of apricot for a fresh twist.

  • A floral centerpiece with a color palette consisting of blues and yellows.

    Sunny Elegance

    Evocative of blue skies and warm yellows, this color palette is perfect for upcoming spring and summer months.

  • Beautiful pastel wildflowers decorate a themed table spread.

    Wildflower Bloom

    These vibrant hues are evocative of a wildflower bouquet, and perfect for an eclectic spring or summer wedding theme.

  • A pastel flatlay of fairytale wedding items in lavender and pale gold

    Lavender Love

    Soft, nature inspired tones are perfect for spring. This pairs well with neutrals or a soft gold metallic.

Theme Ideas (NEWLY ADDED!)

Bridal Parties: Pearls and Prosecco

  • White balloons next to a blank white sign.

    A celebration of elegance and bubbly bliss, we’re loving this trending theme that incorporates the finest prosecco, pearls, and exquisite florals to create a timeless celebration.

  • A glass container full of pears as a table centerpiece.

    Floral arrangements add elegance and sophistication with white roses, springs of baby’s breath, golden eucalyptus and pearl embellishments to enhance the overall look.

  • A table setting comprised of soft colors.

    The décor is draped with the beauty of pearls symbolizing purity, beauty and new beginnings. The color palette consists of soft hues such as white, silver, light pink, and lots of sparkle.

  • A "pearls and prosecco" invitation.

    Tailor the theme throughout bridal shower décor with customizable invitations, party games, signage, and more. Mini prosecco bottles are the perfect favor for shower guests!

Theme Ideas

Bridal Parties: Pastel Dream

  • A neon sign reading "Better Together" against a pastel, cloud background.

    Urban fantasy is the real key to this trend, coupling traditional fairy tale elements with dreamy skyscapes and eye-catching neon hues for a new twist on a classic.

  • Beautiful pastel wildflowers decorate a themed table spread.

    Wildflowers are a great way to evoke the whimsy of nature, and also to provide a pop of color, perfect for spring and summer.

  • Butterfly decorations bring a sense of magic to to themed cocktails

    What better way to make bridal showers an enchanted garden than to fill it with magical butterflies?

  • A pastel rainbow "cloud nine" stationery suite

    The Cloud Nine bridal shower continues to trend with its enchanting ambiance.

Bachelorette Party: Camp Edition

  • A custom map station really gives it that sleepaway camp feeling.

    This trend is all about capturing the nostalgia of the sleepaway camp. Imagine the whimsical spirit of campfire tales, or a starlit rendezvous.

  • Themed goody baskets make this camping bachelorette party really stand out.

    Every rustic getaway needs appropriately woodsy gifts and favors for all the bachelorette party shenanigans that are sure to ensue.

  • A pendant for "Camp Bachelorette: Elizabeth's Life Before the Veil" is a great touch.

    Personalization is key for this trend, and a great opportunity for unique decor like pennants or flags to really make that bachelorette party shine.

  • A delicious spread of s'mores for the happy campers.

    It’s hard to imagine a camping trip complete without s’mores or other delicious treats. Whether you just want to use them as inspiration, or design on edible favors.

Wedding: Vintage Celestial

  • This glitzy spread of tarot cards showcases the perfect mix of esoteric and old school glamour.

    Don’t be afraid to include more esoteric elements – tarot, astrology, and all things witchy are big inspirations for this trend, and a great way to add an extra mystique to your designs.

  • This gorgeous bride has subtle moon and star hair accessories that really tie in with this theme.

    Keeping in with the “celestial” theme, draw from the night sky, with classic star and moon symbols dominating.

  • A cookie centerpiece shows off sparkling metallics.

    Add some sparkle – it wouldn’t be properly vintage celestial without gold accenting. Consider designing with our foil cards in mind.

  • This invitation suite is a great mix of vintage elements.

    This invitation is the perfect example of the elements that make this trend work: vintage inspiration with a hint of the esoteric.

More Popular Themes & Designs

*List is no particular order



  • Styles:

    Beach, Fall, Sunflower, Elegant, Rustic, Elegant, Photo, Monogram, Simple, Digital, Formal, Modern, Simple, Destination, Boho, Funny, Vintage, New Years Wedding, Winter Wedding, Passport, Christmas Wedding, Gothic Wedding, Classic, Floral, Tropical, Retro

    Themes:

    NEWLY ADDED: Pearls and Prosecco, Traveling from Miss to Mrs, She's Tying the Knot, Lake Wedding, Enchanted Forest, Lucky in Love, Book Theme

    Aperol Spritz, Veuve Before Vows, Margs and Matrimony, She’s Scooped Up, Cloud 9, Bride in Bloom, Love at First Spritz, Petals and Prosecco, Something Blue, She Found Her Main Squeeze, Till Death Do Us Party, Love is Brewing, Couple Shower

    Religious and Cultural Weddings:

    Catholic, Christian, Indian, Mexican, Muslim

    

  • Colors:

    NEWLY ADDED: Royal Blue + Gold, Sunset tones, Red, Earthy Neutrals

    Emerald Green, Purple, Dusty Blue, Rose Gold, Black and White, Black and Gold, Jewel Tones, Navy Blue, Rose Gold and Black, Green and Gold, Navy And Burgundy, Black and Red, Blue and White, Pink

    Years:

    5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 60

    Other:

    NEWLY ADDED: Surprise Bridal Shower, Save The Date Photo Strip, Groomswoman / Groomsmaid Gifts, Pearls, Bows

    Bridal Emoji Game, Newspaper Wedding Program, QR Codes

    

Wedding Festivities Galore

  • Pale blue napkin with "She Said Yes" for an engagement party.

    Engagement Party

    This type of party is a great way to share the news and celebrate with your loved ones, even if the big day is still a ways off.

  • A beautiful spread of red and white cookies for a bridal shower.

    Bridal Shower

    Whether the happy couple decides to go traditional or throw an alternative “couple’s shower”, this party is a must-have for weddings.

  • Celebrating a bachelor party in a yacht

    Bachelor/Bachelorette Party

    A bachelor, bachelorette, or bachelorx party can range from destination booze cruise to a quiet poker night, but either way it’s a great opportunity to design for.

  • A delicious brunch buffet, perfect for an after-wedding brunch.

    Bye-Bye Brunch

    A farewell brunch is an excellent way of rewarding your wedding party for all of their hard work as well as getting extra time with loved ones before everyone parts their separate ways.

'Day Of' Wedding Ideas

  • Bridesmaids wearing matching tees.

    Makeup & Mimosas

    Keep the bridal party in harmony with matching ensembles that are sure to make getting ready a piece of cake.

  • A wedding-themed cornhole set.

    Game On

    Help the wedding party elevate their fun factor by designing on our line-up of outdoor games that are fun for the whole family.

  • Napkins featuring the cat(s) of the wedding party.

    Fur-ever After

    Weddings are for the whole family, including our furry friends! More and more couples are including their pets part of the special day, whether they incorporate them on cocktail napkins, bar signs, favors or even having them at the wedding.

New Products for Weddings (NEWLY ADDED!)

  • A thermal wine tumbler with cactus motifs.

    Wine Tumblers

    Help get the party started with designing on these cute wine tumblers that are perfect to personalize for bachelorette or bridal parties.

    CREATE YOUR OWN

  • A fanny pack with a funky coral pattern.

    Fanny Packs

    Say goodbye to ordinary accessories with personalized fanny packs! Customize with the bridal party names or tailor to the theme of a bachelorette party. CREATE YOUR OWN

  • A stemless wine glass for a bachelorette party.

    Wine, Whiskey and Can Glasses

    Introducing new drinkware options: wine, whiskey, and can glasses. Perfect for bridal parties and bachelorette/bachelor celebrations to commemorate the occasion. CREATE YOUR OWN

New Products for Weddings

Tips for Creating Successful Collections

Elevate Collections with a Captivating Cover Photo

Maximize cross-selling opportunities for customers by showcasing an array of products through an eye-catching cover photo uploaded to your collection. Zazzle will prominently feature collections throughout the entire customer experience, including product pages, checkout, emails, off-site advertising, and more.

Build your Collections now

Maximize inspiration and cross-sell opportunities by curating a cohesive suite of products.

  • Offer a variety of Invitation options: Suit your customers preferences by offering different product types and styles including all-in-one, elegant foil designs, and convenient Instant Downloads.
  • Add complementary products: Enhance your main product with complementary items, such as adding belly bands to complement envelopes.
  • Incorporate complementary designs: Create designs that share elements and aesthetics without being identical. Effortlessly transfer your designs and metadata using the 'design transfer feature' on every product page. Update the design using the design tool, enabling you to add or remove text, design elements and more to fit your new product design.
  • Offer customizable designs: Make your products truly unique by including customizable templates, such as adding personalized names.
  • Optimize your listings: Invest effort in crafting detailed descriptions, incorporating relevant keywords, and using tags. Remember the limit of 10 keywords with 5 words per phrase. Descriptive words and specific keywords improve product visibility on platforms like Google. Here’s our best practices guide for a keyword refresher.
  • Quantity matters: Create well-rounded and robust offerings that make shopping easier for customers and lead to more sales. Collections are showcased throughout the customer experience.
  • Choose a concise collection name: Keep it simple and include keywords related to the theme and/or products. For example, "Petals & Prosecco Wedding Stationery Suite".
  • Craft a compelling collection description: Provide a brief description using keywords to convey the essence of your collection. For instance, "Plan a Petals & Prosecco Wedding with customized invitations, décor, and favors for the perfect day."
  • Add a cover photo: Capture customers' attention by showcasing a variety of cohesive products in a cover photo that ignites their imagination for their event.
  • Avoid mixing occasions: Maintain clarity and focus by not including items from different occasions in the same collection. For example, keep baby shower or birthday invites separate from wedding collections

Wedding Collection Essentials

Here's our recommended “cross-sell/event” collection type of products that will elevate weddings. Boost your cross-selling potential and enhance customer convenience by offering these curated items per collection, ensuring easy shopping for customers. To learn more about Collection Types, click here.

Wedding Stationery

Bachelorette Party

Bachelor Party

Bridal Shower

Stand out with Cover Photo

Experience the power of Media Manager, transforming the organization of your Cover Photos. With the ability to include up to ten photos, you can effortlessly merchandise your product designs to your liking and capture attention within the marketplace. Click here for further information.

Tips to Maximize Weddings on Zazzle

  1. NEW! Make sure you're activating on collections and checking out the new collections functionality. Curate wedding-specific collections with coordinated products. Showcase a range of products to inspire and engage customers. Identify your top-sellers and expand your offerings to upsell. For example, create a matching welcome sign to follow the same design aesthetic as the invitation.
  2. Spark your creativity with fresh content: Creating new content enhances your chances of being featured. Seek inspiration from Pinterest and Google Trends. Don't forget to offer instant downloads!
  3. Stand out with captivating Cover Photos: Differentiate and showcase your listings in the marketplace and on Google. Read more here.
  1. Enhance your listings with compelling descriptions, keywords, and tags: Utilize specific keywords (limit: 10 keywords, 5 words per phrase) to optimize your product visibility on platforms like Google. Check out our best practices for a keyword refresher.
  2. Polish your store presence: Organize your store into categories for easy shopping by potential customers. Brand your store with an enticing "about" section, a striking cover image, and more. Upload a picture of yourself as your Member avatar to humanize the creative genius behind the designs and increase your chances of being featured.
  3. Gain exposure through #zazzlemade: Tag your social shares with #zazzlemade to be featured in Zazzle marketing (landing pages, email, social media, and more). We actively seek Creator-generated content, particularly those showcasing lifestyle imagery or videos to put ad spend towards!

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