Creator Playbook // Creator Guides // Wedding
Creator Guide: Wedding 2024
Updated March 2024
Enhance your wedding content and design unforgettable products for customers. Dive into our comprehensive guide revealing the latest trends, essential keywords, and must-have items.
Trending Color Palettes (NEWLY ADDED!)
Trending Color Palettes
Theme Ideas (NEWLY ADDED!)
Bridal Parties: Pearls and Prosecco
Theme Ideas
Bridal Parties: Pastel Dream
Bachelorette Party: Camp Edition
Wedding: Vintage Celestial
More Popular Themes & Designs
*List is no particular order
Styles:
Beach, Fall, Sunflower, Elegant, Rustic, Elegant, Photo, Monogram, Simple, Digital, Formal, Modern, Simple, Destination, Boho, Funny, Vintage, New Years Wedding, Winter Wedding, Passport, Christmas Wedding, Gothic Wedding, Classic, Floral, Tropical, Retro
Themes:
NEWLY ADDED: Pearls and Prosecco, Traveling from Miss to Mrs, She's Tying the Knot, Lake Wedding, Enchanted Forest, Lucky in Love, Book Theme
Aperol Spritz, Veuve Before Vows, Margs and Matrimony, She’s Scooped Up, Cloud 9, Bride in Bloom, Love at First Spritz, Petals and Prosecco, Something Blue, She Found Her Main Squeeze, Till Death Do Us Party, Love is Brewing, Couple Shower
Religious and Cultural Weddings:
Catholic, Christian, Indian, Mexican, Muslim
Colors:
NEWLY ADDED: Royal Blue + Gold, Sunset tones, Red, Earthy Neutrals
Emerald Green, Purple, Dusty Blue, Rose Gold, Black and White, Black and Gold, Jewel Tones, Navy Blue, Rose Gold and Black, Green and Gold, Navy And Burgundy, Black and Red, Blue and White, Pink
Years:
5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 60
Other:
NEWLY ADDED: Surprise Bridal Shower, Save The Date Photo Strip, Groomswoman / Groomsmaid Gifts, Pearls, Bows
Bridal Emoji Game, Newspaper Wedding Program, QR Codes
Wedding Festivities Galore
'Day Of' Wedding Ideas
New Products for Weddings (NEWLY ADDED!)
New Products for Weddings
Tips for Creating Successful Collections
Elevate Collections with a Captivating Cover Photo
Maximize cross-selling opportunities for customers by showcasing an array of products through an eye-catching cover photo uploaded to your collection. Zazzle will prominently feature collections throughout the entire customer experience, including product pages, checkout, emails, off-site advertising, and more.
Maximize inspiration and cross-sell opportunities by curating a cohesive suite of products.
- Offer a variety of Invitation options: Suit your customers preferences by offering different product types and styles including all-in-one, elegant foil designs, and convenient Instant Downloads.
- Add complementary products: Enhance your main product with complementary items, such as adding belly bands to complement envelopes.
- Incorporate complementary designs: Create designs that share elements and aesthetics without being identical. Effortlessly transfer your designs and metadata using the 'design transfer feature' on every product page. Update the design using the design tool, enabling you to add or remove text, design elements and more to fit your new product design.
- Offer customizable designs: Make your products truly unique by including customizable templates, such as adding personalized names.
- Optimize your listings: Invest effort in crafting detailed descriptions, incorporating relevant keywords, and using tags. Remember the limit of 10 keywords with 5 words per phrase. Descriptive words and specific keywords improve product visibility on platforms like Google. Here’s our best practices guide for a keyword refresher.
- Quantity matters: Create well-rounded and robust offerings that make shopping easier for customers and lead to more sales. Collections are showcased throughout the customer experience.
- Choose a concise collection name: Keep it simple and include keywords related to the theme and/or products. For example, "Petals & Prosecco Wedding Stationery Suite".
- Craft a compelling collection description: Provide a brief description using keywords to convey the essence of your collection. For instance, "Plan a Petals & Prosecco Wedding with customized invitations, décor, and favors for the perfect day."
- Add a cover photo: Capture customers' attention by showcasing a variety of cohesive products in a cover photo that ignites their imagination for their event.
- Avoid mixing occasions: Maintain clarity and focus by not including items from different occasions in the same collection. For example, keep baby shower or birthday invites separate from wedding collections
Wedding Collection Essentials
Here's our recommended “cross-sell/event” collection type of products that will elevate weddings. Boost your cross-selling potential and enhance customer convenience by offering these curated items per collection, ensuring easy shopping for customers. To learn more about Collection Types, click here.
Wedding Stationery
Wedding Décor
Bachelorette Party
Bachelor Party
Bridal Shower
Stand out with Cover Photo
Experience the power of Media Manager, transforming the organization of your Cover Photos. With the ability to include up to ten photos, you can effortlessly merchandise your product designs to your liking and capture attention within the marketplace. Click here for further information.
Tips to Maximize Weddings on Zazzle
- NEW! Make sure you're activating on collections and checking out the new collections functionality. Curate wedding-specific collections with coordinated products. Showcase a range of products to inspire and engage customers. Identify your top-sellers and expand your offerings to upsell. For example, create a matching welcome sign to follow the same design aesthetic as the invitation.
- Spark your creativity with fresh content: Creating new content enhances your chances of being featured. Seek inspiration from Pinterest and Google Trends. Don't forget to offer instant downloads!
- Stand out with captivating Cover Photos: Differentiate and showcase your listings in the marketplace and on Google. Read more here.
- Enhance your listings with compelling descriptions, keywords, and tags: Utilize specific keywords (limit: 10 keywords, 5 words per phrase) to optimize your product visibility on platforms like Google. Check out our best practices for a keyword refresher.
- Polish your store presence: Organize your store into categories for easy shopping by potential customers. Brand your store with an enticing "about" section, a striking cover image, and more. Upload a picture of yourself as your Member avatar to humanize the creative genius behind the designs and increase your chances of being featured.
- Gain exposure through #zazzlemade: Tag your social shares with #zazzlemade to be featured in Zazzle marketing (landing pages, email, social media, and more). We actively seek Creator-generated content, particularly those showcasing lifestyle imagery or videos to put ad spend towards!
Explore More Creator Guides
Learn about Collection Types A major upgrade, packed with tools and features. ⇢
Learn all about Media Manager, for Cover Photo Tips and tricks for optimizing your product's media ⇢