Creator Guide: Holidays 2025
Updated July 2025
The holidays are just around the corner and customers will be on the hunt for meaningful, personalized products. The 2025 Creator Holiday Guide is here to help you prep and stand out with everything you need to know:
👇 Let’s create holiday magic together - scroll down to read all about it!
Key Dates and Prep Timeline
Content Creation for Creators: July - September (earlier the better!)
Key Promotion Period For Zazzle: Mid September - December 31st
Peak Gifting Period: November 10 - December 20th
Holiday Selling Best Practices
Small details make a big difference this time of year - and thoughtful best practices can capture the attention of customers and ensure they have an easy shopping experience.
-  - Themed and Variety of Products in Collections- Design collections around a central theme, ensuring the products share a cohesive vibe through complementary colors, patterns, and aesthetics. Also, include products in a collection that complement each other such as a holiday card with coordinating self-inking stamps, stickers and envelopes. 
-  - Easy-Edit Templates- Design products with templates for a user-friendly experience allowing customers to easily insert their name, date, event details, photos and more. Simplifying the process ensures a seamless experience to bring their vision to life. Be sure to check use the new Frames and Grids feature for easy photo templates! 
- Offer Variety of Product Options- Diversify your product offerings by presenting the same design on different product types. Consider including options for folded, flat, postcard-style, and foil cards to cater to customer preferences. For example, folded cards are more popular than flat styles in our UK market. 
- Optimize Listings- Optimize your listings by providing clear, detailed descriptions and tags that explain the product's features, design, and purpose to help customers make informed decisions. Additionally, use accurate and relevant tags to ensure the product is easily discoverable. 
- Promote Your Products- Actively promote products on your own platforms, such as social media and websites to streamline the customer experience. Remember, you can earn higher Earnings by referring traffic! -  
Top Trends Defining the Season
This season’s top trends are all about elevated style, joy-filled moments and personal touches. From cards to gifts to gatherings - these six ideas are leading the holiday charge.
-  - Togetherness, Reimagined- Holiday hosting is getting more personal and more intentional. This season, it’s not just about gathering; it’s about curating a mood, a theme, and a full experience. Intimate dinner parties are taking center stage, with hosts leaning into cozy, themed settings - think candlelit tablescapes, custom menus, and small-batch party favors. 
- Personalized for Who They Love- Gifts featuring loved ones like boyfriends, girlfriends, pets, kids, and grandparents have been on trend, particularly on social media thanks to their share-worth, feel-good appeal. From custom mugs to socks and shirts, these playful, giftable items add a joyful, heartfelt touch that’s perfect for laughs and lasting memories. 
- Happiness is Homemade- From sourdough starters to infused cocktail kits, DIY gifting is in full swing. This is a great time to offer customizable products that help shoppers package and personalize their creations with style. Offer creative designs for labels, tags, and accessories that elevate every handmade gift. 
Holiday Card Trends
Nothing captures the spirit of the holidays quite like a beautifully designed card. From heartfelt messages to standout styles, holiday cards are keepsakes that customers look forward to sending (and receiving!) year after year. Below are the latest and most popular trends for Holiday Cards.
Card Collection Essentials
Holiday cards aren’t just a tradition - they’re a shopping starting point. When customers find a card they love, they’re more likely to look for matching items to complete the look and elevate their holiday experience. Be sure to offer the products below to your collections!
Hosting & Event Trends
Hosting is all about thoughtful details and personalized flair. Whether it’s a dinner party, birthday, or a cookie swap, customers are seeking creative ways to make each gathering feel stylish and memorable. Explore the top holiday hosting trends below to inspire your celebration creations.
Popular Holiday Keywords
- “Gift Ideas for…”:- Mom, Dad, Women, Men, Girlfriend, Boyfriend, Teens, Kids, Baby, Grandparents, Parents, Aunt, Uncle, Couples, Boys, Girls, Husband, Wife, Her, Him, Coworkers, Grandma, Grandpa, Teen Boys, Teen Girls, Friend / Best Friend, Dog Parents, Newly Engaged/Married -  - Personalized Gifts:- Personalized Gifts, Personalized Christmas Ornaments, Personalized Christmas Stockings, Custom Christmas Ornaments, Customized Gifts, Custom Gifts, Custom Wrapping Paper, Monogrammed Gifts, Photo Gifts, Corporate Gifts, Client Gifts -  
- Holiday Decorations:- Christmas Cards, Christmas Stockings, Christmas Wrapping Paper, Christmas Tree Ornaments, Thanksgiving Shirts, Thanksgiving Cards, Family Christmas Shirts, Christmas Stickers - Moments:- Wedding, Celebrations/parties, Birthdays, First Baby, First Christmas, First Married Christmas, First Pet, First Home - Other:- Gift Bags, Funny Gifts, White Elephant Gifts, Stocking Stuffers, Unique, Cool, Custom, Personalized, Vintage, Script, Monogram, Rustic, Calligraphy, Elegant, Minimalist, Modern, Simple, Photo, Collage, Typography 
Our Go-To Product Picks
Here are our go-to, favorite, must-have products for collections, broken down by Holiday theme.
- Holiday Card Essentials
- Hosting & Party Supplies
- Holiday Gift Wrap & More