Sell on Zazzle



Connecting Through Social Media - Part 2



As you start growing your audience and cultivating a sizable fan following, you’ll want to start optimizing your social media presence to better maximize your sales. In this article, we’ll cover a few tips on how you can best leverage your social media to drive traffic to your Zazzle store.





Remember, the key to a great social media strategy is to foster an authentic relationship with followers who are invested in your success; not overwhelm them with an endless stream of ‘buy now’ posts.

What you post is just as important as how often you post. So here are a few ideas to help you get started:





Reposting Photos of Happy Customers Flaunting Your Products

Social proofing is a powerful motivator when it comes down to a customer’s willingness to buy. When customers see photos of relatable everyday people using a product, they’re more likely to make the purchase. Why? Because it provides the viewer with a testament of trust and validation. So start reposting those photos of all your happy customers!





Use Videos and Time-lapses to Tell Your Creative Story

It’s no secret that purchasing behavior is largely driven by visual influencers, with video content reigning supreme. Videos have the power to tell your creative story and personify your brand through one single medium in a matter of seconds! Still not convinced? According to a recent report from Cisco, online videos will make up more than 80% of all consumer traffic by 2019. Seems like a train worth jumping on.



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Feature and Promote Other Creators and Celebrities That You Admire

What better way to expand your network than by promoting other creators and trendsetters? By connecting with ‘social influencers’ within your niche, you will be able to drive your brand to a larger audience AND potentially get an endorsement from the influencer. However, simply ‘connecting’ with them won’t cut it. Just like the rest of your audience, you’ll want to engage them and work towards building a positive relationship. The goal here is to turn your influencers into brand advocates.





Giveaways to Followers

Who doesn’t love freebies? Giveaways are a great tool to keep loyal customers happy and convert the casual viewer into a follower. It keeps your audience engaged, and it also encourages them to post about their new winnings to their network, keeping your page fresh on the newsfeeds.



Now that you have an idea of what to post, let’s move on to timing. Timing your posts is one of the most crucial elements to a successful social media strategy. You’ll want to captivate your audience on a regular basis, and to do so you’ll need to have a firm understanding of their viewing habits and when they’re the most active online.



A great place to start is the Facebook Audience Insight tool that you used to choose your audience during Chapter 1. Digging deeper with the Facebook Audience Insight tool will allow you to better understand your audience and how they allocate their time.



If you’ve been following since Chapter 1, you should be well prepped with all the necessary info regarding your audience. But if not, here are some great questions to consider when researching the best times to post:



  • How old are they?
  • Where do they live (time zones)?
  • What do they do for work?
  • What is their daily commute like?
  • What do they do during their free time?
  • Nail those questions and you will have a pretty solid foundation when you start to consider post times.



However, keep in mind that every social media channel has varying ‘peak times,’ depending on your platform of choice. Best post times differ from audience to audience, and it’ll take some trial and error to really lock down the best timing, so here’s a great rule of thumb to get you started: https://coschedule.com/blog/best-times-to-post-on-social-media/



Post Schedulers

As you begin to gain followers from around the globe, it may begin to get harder to lock down the most optimal time for your posts. So be sure to take advantage of 3rd party services such as:





They’ll help you schedule your posts so you can hit your target audience during key times. They’ll also provide you with key engagement analytics, giving you a much deeper insight into what’s working and what’s not.

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