Creator Playbook // Creator Guides // Baby Shower 2024
Creator Guide: Baby Shower 2024
Updated June 2024
Elevate baby showers to unforgettable experiences by creating tailored content that caters to customers' needs. Dive into this comprehensive guide to learn the latest trends, keywords, must-have products, and more. Transform your store to the ultimate baby shower destination!
Social Media Trends (NEWLY ADDED!)
A Little Piece of Heaven/Heaven Sent - Celestial
This trend celebrates the serene and the sublime with celestial-inspired designs. Think starry motifs, angelic silhouettes, and ethereal colors that transport you to a dreamy, heavenly realm.
Cloud Nine
The Cloud Nine Baby Shower Trend — a dreamy, sky-themed celebration filled with fluffy clouds, pastel hues, and heavenly decor.
Nautical/Baby on Board
Set sail for joy with a "Nautical/Baby on Board" baby shower theme, where charming maritime decor, sailor stripes, and oceanic hues create a whimsical seaside celebration.
Social Trends
Desert Chic
Gender-neutral with soft pinks, greens and creams, accentuated by dried florals, cactus, & pampas grass.
Mommy to Bee
A lot of options for this theme. Baby showers “Mommy to bee” and gender reveal parties “What will it bee?”
Citrus Celebration
Lemons, oranges, peaches, and everything vitamin C - this is a great theme for a baby shower, gender reveal, and more!
Trend: Bow Floral (NEWLY ADDED!)
This romantic theme is a blooming garden oasis that is timeless and elegant incorporating florals, bows, beauty and soft pastels.
Whether you're designing invitations, a welcome sign, unique desserts or favors, let your creativity flourish with this unique, elegant theme
For a baby girl, embrace shades of blush pink, lavender, and cream. For a baby boy, opt for hues of baby blue, mint green, and soft yellow.
Trend: Cloud Nine (NEWLY ADDED!)
Embrace this ethereal theme with fluffy clouds and soft pastels. Imagine a celebration where every detail floats delicately in the air, creating a whimsical atmosphere that is simply irresistible.
Cloud Nine embodies serenity, purity, and the joy of new beginnings, making it the perfect choice for welcoming the newest member of the family.
Dive into a palette of soft baby blues, gentle pinks, and dreamy whites, evoking the serene skies and cotton candy clouds. Let your imagination soar as you infuse these elements to your creations!
Trend: Baby on Board (NEWLY ADDED!)
This trend captures the laid-back vibe of beach life and the excitement of a new arrival. It's all about embracing the surf, sand, and sunshine.
Dive into a sea of vibrant hues inspired by the ocean's endless beauty! Think shades of azure blue, sandy beige, sun-kissed yellow, and coral pink.
Hang loose and let your creativity flow with beach-inspired design elements. From adorable surfboards and playful palm trees to friendly sea creatures and sandy shores, the options are as endless.
Trend: Here Comes The Son
"Here Comes the Son" is a popular baby shower trend that celebrates the arrival of a baby boy. It puts a creative twist on the traditional baby shower theme by incorporating elements inspired by The Beatles' song "Here Comes the Sun."
The theme features a bright and cheerful color palette, including shades of yellow, orange, and blue. Sunflowers, sunshine motifs, and cloud-shaped decorations are commonly used to bring the theme to life.
The theme often includes fun activities and games that revolve around music and the Beatles theme. There are also traditional games such as a diaper raffle, how big is the mommy’s belly, don’t say baby and more.
Trend: A Flutter of Love
The "Butterfly" baby shower trend has gained popularity as a whimsical and enchanting theme. It incorporates delicate butterfly decorations and a soft, pastel color palette.
Soft hues like pink, lavender, mint green, and baby blue are commonly used to create a dreamy atmosphere.
Guests may be invited to create personalized wishes or messages for the baby. For favors, butterfly shaped cookies, soaps and lavender are also popular for guests to take home.
Trend: What’s The Scoop
The "What's the Scoop" gender reveal trend adds a fun and sweet twist to the traditional gender reveal party and centers around an ice cream theme.
The reveal of the gender typically involves a creative element related to ice cream. Weather it be cutting an ice cream cake with pink or blue filling in the middle, colored sprinkles or ice cream cones, it is sure a fun way to celebrate.
The gender reveal incorporates a color scheme of pink, blue and light neutral colors. When it comes to accents, ice cream-themed elements play a significant role in the overall aesthetic. This can include patterns of ice cream cones, sprinkles, or scoops.
More Popular Themes, Designs & Products
*List is no particular order
Animal Themes:
NEWLY ADDED: Swans
Elephant, Safari, Teddy Bear (We Can Bearly Wait), Giraffe, Polar Bear, Bee, Dinosaur, Mermaid, Giraffe, Dolphin
Nature and Seasonal Themes:
NEWLY ADDED: Locally Grown / Farmers Market, Hawaiian
Woodland / Into the Woods, Fall / Autumn, Sweet as a Peach, Pumpkin / Little, Pumpkin, Snow Excited, Wildflower, Daisy, Strawberry / A Berry Sweet Baby, Lemon, Halloween, Christmas, Floral, Sage Green, Baby It’s Cold Outside, Santa Baby, a Little Boo Is Almost Due
Celebrations and Holidays:
Let’s Par-Tea, Save the Date, Baby Dedication, Baby Brunch, Open House, Sip and See, Baby-Q, What’s the Scoop (Ice Cream)
Gender and Baby-related Themes:
NEWLY ADDED: Bows, Floral (pink and blue), Ladybug, Rock and Roll, Cloud Nine / Sky, Noah's Ark
Mommy to Bee, Girl / Boy / Gender Neutral, Here Comes the Son / Sunshine, We Can Bearly Wait, Baby in Bloom, Princess, Little Cutie, Little Succulent, Welcome Home Baby Signs, Adding S’More Love to Our Family
Adventure and Travel Themes:
NEWLY ADDED: Mountain, Surf (Baby on Board)
Moon and Stars, Hot Air Balloon, Space, Airplane, Over the Moon, Western, Skiing Into Parenthood, Nautical, Cowboy, Jungle, Let the Adventure Begin
Other:
Twins, 2nd baby
Trending Social Media Products:
NEWLY ADDED: Paper plates, Paper cups, Paper napkins, Welcome signs, Table signage, Custom treats, Invites
Tips for Creating Successful Collections
A Little Wildflower Collection by Cali Graphics
Elevate Collections with a Captivating Cover Photo and Video
Maximize cross-sell opportunities for customers by showcasing an array of products through eye-catching cover photos and videos uploaded to your collection. Zazzle will prominently feature collections throughout the entire customer experience, including product pages, checkout, emails, off-site advertising, and more.
Maximize inspiration and cross-selling opportunities by curating a cohesive suite of products.
- Offer a variety of Invitation options: Suit your customers preferences by offering different product types and styles including all-in-one, elegant foil designs, and convenient Instant Downloads.
- Add complementary products: Enhance your main product with complementary items, such as adding paper napkins to accompany baby shower plates.
- Incorporate complementary designs: Create designs that share elements and aesthetics without being identical. Effortlessly transfer your designs and metadata using the 'design transfer feature' on every product page. Update the design using the design tool, enabling you to add or remove text, design elements and more to fit your new product design.
- Offer customizable designs: Make your products truly unique by including customizable templates, such as adding personalized names.
- Optimize your listings: Invest effort in crafting detailed descriptions, incorporating relevant keywords, and using tags. Remember the limit of 10 keywords with 5 words per phrase. Descriptive words and specific keywords improve product visibility on platforms like Google. Here’s our best practices guide for a keyword refresher.
- Quantity matters: Creating well-rounded and robust offerings that make shopping easier for customers and lead to more sales. Collections are showcased on product pages and throughout the customer experience.
- Choose a concise collection name: Keep it simple and include keywords related to the theme and/or products. For example, "We Can Bearly Wait Baby Shower Bear Theme".
- Craft a compelling collection description: Provide a brief description using keywords to convey the essence of your collection. For instance, "Plan a “we can barely wait” baby shower bear theme with customized invitations, décor, and favors for the perfect day."
- Add cover photos and videos: Capture customers' attention by showcasing a variety of cohesive products in a cover photo or video that ignites their imagination for their event.
- Avoid mixing occasions: Maintain clarity and focus by not including items from different occasions in the same collection. For example, keep birthday or wedding invitations separate from baby shower collections.
Collection Essentials for Baby Showers
Here's our recommended selection of products for Baby Shower Cross-Sell / Event Suite Collection Types. Using these products in your collection will boost your cross-selling potential and enhance customer convenience by ensuring a superior shopping experience across all channels.
Stand out with Cover Photos and Videos
Experience the power of Media Manager, transforming the organization of your Cover Photos and Videos. With the ability to include up to ten peices of content, you can effortlessly merchandise your product designs to your liking and capture attention within the marketplace. Click here for further information.
Show the product in context
For items that are just a flat piece of paper/label – showing the intended use of the item in a setting can help the customer visualize these simple add ons in their wedding decor or setting.
Show the front and back of a design
By overlapping the back of the design it fits nicely in the shot and allows the invite to still be the focal point.
Match the theme
Keep the feeling of your cover photo in line with your product. Notice how with this invite, the dried orange slices match the imagery on the card.
Tips to Maximize Baby Showers on Zazzle
- Make sure you're activating on collections and checking out the collections functionality. Curate baby shower-specific collections with coordinated products: showcase a range of products to inspire and engage customers. Identify your top-sellers and expand your offerings to up-sell. For example, create a matching welcome sign to follow the same design aesthetic as the invitation.
- Spark your creativity with fresh content: Creating new content enhances your chances of being featured. Seek inspiration from Pinterest and Google Trends. Don't forget to offer instant downloads!
- Stand out with captivating Cover Photos and Videos: Differentiate and showcase your listings in the marketplace and on Google. Read more here.
- Enhance your listings with compelling descriptions, keywords, and tags: Utilize specific keywords (limit: 10 keywords, 5 words per phrase) to optimize your product visibility on platforms like Google. Check out our best practices for a keyword refresher.
- Polish your store presence: Organize your store into categories for easy shopping by potential customers. Brand your store with an enticing "about" section, a striking cover image, and more. Upload a picture of yourself as your Member avatar to humanize the creative genius behind the designs and increase your chances of being featured.
- Gain exposure through #zazzlemade: Tag your social shares with #zazzlemade to be featured in Zazzle marketing (landing pages, email, social media, and more). We actively seek Creator-generated content, particularly those showcasing lifestyle imagery or videos to put ad spend towards!
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