Creator Playbook // Creator Guides // Graduation 2024

Welcome, Creators, to the ultimate Graduation Guide! Unleash your creativity and read through trends, essential keywords, and must-have products that will elevate your content for the 2024 season.

Maximize inspiration and cross-sell opportunities by curating a cohesive suite of products.

• Offer a variety of Announcement or Invitation options: Suit your customers preferences by offering different product types and styles including all-in-one, elegant foil designs, and convenient Instant Downloads.
• Add complementary products: Enhance your main product with complementary items, such as adding wax seals to complement announcement or invitation envelopes.
• Incorporate complementary designs: Create designs that share elements and aesthetics without being identical. Effortlessly transfer your designs and metadata using the 'design transfer feature' on every product page. Update the design using the design tool, enabling you to add or remove text, design elements and more to fit your new product design.
• Offer customizable designs: Make your products truly unique by including customizable templates, such as adding personalized names, graduation year and college/school name.
• Optimize your listings: Invest effort in crafting detailed descriptions, incorporating relevant keywords, and using tags. Remember the limit of 10 keywords with 5 words per phrase. Descriptive words and specific keywords improve product visibility on platforms like Google. Here’s our best practices guide for a keyword refresher.
• Quantity matters: Create well-rounded and robust offerings that make shopping easier for customers and lead to more sales. Collections are showcased throughout the customer experience.
• Choose a concise collection name: Keep it simple and include keywords related to the theme and/or products. For example, "Elegant Modern Black and White Graduation Party Stationery Suite".
• Craft a compelling collection description: Provide a brief description using keywords to convey the essence of your collection. For instance, "Plan a graduation party with customized invitations, décor, and favors to celebrate the graduate."
• Add cover photos and videos: Capture customers' attention by showcasing a variety of cohesive products in a cover photo or in a video that ignites their imagination for their event or purchase intent.
• Avoid mixing occasions: Maintain clarity and focus by not including items from different occasions in the same collection. For example, keep baby shower or birthday invites separate from graduation collections.

Tips to Maximize Graduation on Zazzle

1. NEW! Make sure you're activating on collections and checking out the new collections functionality. Curate graduation-specific collections with coordinated products. Showcase a range of products to inspire and engage customers. Identify your top-sellers and expand your offerings to upsell. For example, create a matching welcome sign to follow the same design aesthetic as the invitation.
2. Spark your creativity with fresh content: Creating new content enhances your chances of being featured. Seek inspiration from Pinterest and Google Trends. Don't forget to offer instant downloads!
3. Stand out with captivating Cover Photos: Differentiate and showcase your listings in the marketplace and on Google. Read more here.
4. Enhance your listings with compelling descriptions, keywords, and tags: Utilize specific keywords (limit: 10 keywords, 5 words per phrase) to optimize your product visibility on platforms like Google. Check out our best practices for a keyword refresher.
5. Polish your store presence: Organize your store into categories for easy shopping by potential customers. Brand your store with an enticing "about" section, a striking cover image, and more. Upload a picture of yourself as your Member avatar to humanize the creative genius behind the designs and increase your chances of being featured.
6. Gain exposure through #zazzlemade: Tag your social shares with #zazzlemade to be featured in Zazzle marketing (landing pages, email, social media, and more). We actively seek Creator-generated content, particularly those showcasing lifestyle imagery or videos to put ad spend towards!