Name Your Royalty
When it comes to Royalties, Zazzle allows you to have control over the royalty rates of your product. And why not? It’s all your hard work, so you should be able to determine how your products are sold. There are a few special products that have maximum royalty settings but you'll be informed of this maximum Royalty during the Post for Sale process.
How do Royalties Work on Zazzle?
It’s actually pretty simple. Every product on Zazzle starts with a base cost. This base cost helps Zazzle cover manufacturing, printing, shipping, etc. But the money earned on top of the base price is all yours! You determine how much extra is tacked onto the base.
To make things a whole lot easier, we have provided you with a royalty calculator to help you determine the amount you will make with different royalty percentages. You can find it on the 'Post Product for Sale' page every time you post a new product for sale. Take some time to tinker with the calculator and find your royalty middle ground.
Just note that it’s best to keep an eye on the final selling price of the product. Although you have free rein over your royalties, setting a royalty percentage too high may cause the selling price to skyrocket. (We’re pretty sure there aren’t too many people out there willing to pay for a $400 cat t-shirt…well, maybe).
What Royalty Rates Do You Recommend I Use?
Sure, it’s definitely tempting to bump your royalty percentage way up: who doesn’t want more money, right? But a higher royalty would result in a higher selling price, and frankly, that probably wouldn’t bode well for sales performance. Finding that royalty sweet spot is definitely the name of the game here and finding that perfect balance between you and your customers definitely takes some thought.
However, as a good starting point, we generally recommend royalties between 5% and 10%, with an average around the 7% mark. The standard prices for most Zazzle products are set so that with royalties up to 15%, the prices will still be within the range that customers expect to pay. Any higher, and the pricing starts to get comparable with high-end luxury art and designs.
For posters and prints, because of the quality of the finished product, you can test different royalty rates to measure the impact on your sales. We recommend this type of testing to find the optimal pricing for your art and designs. But you should always feel comfortable setting a royalty that reflects the value you place on your work.
Updating Your Royalty Rates
Thinking about testing different royalty rates to see which performs best? Sure! Feel free to change them as often as you like until you find that sweet spot. All changes go into effect on the 20th of every month.
To adjust your royalties, head over to your 'Products' tab in your store. The 'Actions' pull down tab under each product will give you the option to 'Edit' all your initial 'Post Product for Sale' inputs, including royalties.
*When posting a new product for sale, you have 24 hours to settle on a royalty rate. After that, whatever royalty you have set will remain in place until the next scheduled update.
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